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The Content Advisory helps companies evolve their use of strategic content and owned media to develop valuable customer experiences. We help brands of all sizes carry out smart content marketing and customer experience strategies. We do this through our published articles, consulting, advising services, and our participation at events and workshops.

The Content Advisory was founded by Robert Rose with Joe Pulizzi alongside the Content Marketing Institute as the consulting, advisory and education division. Over the last 7 years, we’ve helped more than 150 global brands develop smart operational owned media strategies. We continue to do this through our content, our corporate education and our consulting and advisory practice.


Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

The Content Advisory was founded by the Content Marketing Institute’s Chief Strategy Advisor, Robert Rose. We were founded as the consulting, advisory and educational division of The Content Marketing Institute, and are still the exclusive strategic advisory for CMI.

Absolutely! We provide exclusive content on content marketing and customer experience twice a week. We send a short thought on the transformation of marketing and customer experience every Monday. On Friday, we send a weekly wrap-up of marketing news. Go ahead, scroll back up and subscribe!


Some Of The Brands We've Helped

I’ve had the distinct pleasure of working with Robert Rose and the Content Advisory. Their management skills ensured a sound strategy and the timely delivery of content that will fuel the launch of our new site and set the stage for future growth. Robert and The Content Advisory have earned our highest recommendations.

Michael Prosser
Director, AT&T

Robert’s message of inspiration is backed by solidly practical guides, studies, tools and detailed experience.
We immediately put some of his story mapping practices in place, and they have not only been embraced but have become a key component to our marketing planning processes.

Kelly Levoyer
Director, Marketing Editorial, SAS

Robert Rose live is amazing! He has deep marketing expertise wrapped in an incredibly effective delivery style that creates a transformative experience for attendees. I highly recommend booking him as a speaker.
Five stars.

Sandra Zoratti
President, Business Marketing Association