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The Weekly Advisory – 3-23-2017

Welcome to the Weekly Advisory,Fake news, fake reviews…you seriously cannot make these things up. Be trustworthy, authentic and provide an innovative customer experience with new tech, when you can. Be creative, be bold and get out there.  Content Marketing Content marketing needs a reboot; [...]

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Partners in Content

Last week, I talked with a director of content at a manufacturing company. (How awesome is it that there are now manufacturing companies with directors of content?) He told me about a challenge he was having. His team had been [...]

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The Weekly Advisory – 3-14-2017

Welcome to the Weekly Advisory, This week we’ve come across some stories on the relationship you hold with your audience; honestly,the most important part of your marketing plans and where many marketers don’t know where to start (or stop…). Enjoy! Content Marketing Are [...]

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The Weekly Advisory – 2-24-2017

Welcome to the Weekly Advisory, This week we’ve come across some stories on the relationship you hold with your audience; honestly,the most important part of your marketing plans and where many marketers don’t know where to start (or stop…). Enjoy! Content Marketing Are [...]

Experiences: Commitment or Flexibility

I asked a client last week how committed her business is to the content strategy she’s leading. She laughed and said, “Our management team doesn’t believe in commitment. They’re all about being flexible.” Joking aside, it’s an interesting question. Are [...]

From Max to Mini: New Data Limitations Will Transform Marketing

Listen up, marketers! If your company has anything to do with any resident of the European Union, you need to get real familiar with the GDPR, real fast. The GDP what, you say? The GDPR is the General Data Protection [...]

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The Weekly Advisory 2-14-2017

Welcome to the Weekly Advisory, This week we’re thinking big as small businesses. Even with modest budgets, we can accomplish a lot; so, try not to kill your marketing, use some old manufacturing strategies to keep your content marketing relevant and create content your customers [...]

Producing Content: Time Or Talent

I’m constantly amazed at how businesses assess the value of individual pieces of content. As you might expect, given the number of businesses I visit, I get a wide view. When I meet with content practitioners, inevitably the conversation turns [...]

Content Strategy And Commander’s Intent

Year after year, CMI’s research shows the importance of documenting a content strategy. According to their  most recent results, only 37% of those surveyed have their strategy written down and communicated to the whole company. When we segment those who report [...]

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The Weekly Advisory – 12-23-16

Welcome to the Weekly Advisory, Life gets crazy this time of the year, and if you haven’t already, hopefully soon you will be taking a break to enjoy family and friends for the holidays. Enjoy your holiday season and hopefully [...]

River Rocks

Zen and the Art of Content Maintenance

  How do you define quality content? Ask a movie studio or a television executive, and you may hear something like this: “Quality content is that which attracts the biggest audience.” In other words, the content itself matters less than [...]

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The Weekly Advisory 12-15-2016

Welcome to the Weekly Advisory…. Continuing to wrap up our year, we have a few last minute things to talk about, including a few lists, an inspirational story of blog to conference and some punny cards to read. Enjoy the [...]

Great Content

Let’s Make Content Great Again

Our Intelligent Content Conference was held recently, marking the true purpose of this “Content Strategy for Marketers” newsletter – these weekly ramblings from me. I write this on a plane after an exhausting and rewarding three days of wonderful content [...]

Content In Crisis Header

The Content Advisory – November Issue: A Crisis In Content Marketing

Well our beta issue of The Content Advisory is an auspicious one. We’re starting with the crisis in content marketing.  It seems you can’t open up your browser these days without seeing blog posts about the ineffectiveness, the over-use, the [...]

Focus on Quality

Leave Them Wanting More—by Creating Less

There’s quite a bit of talk these days about quality vs. quantity when it comes to our content strategy. The discussion usually centers on the question of how much content we should we publish. Sometimes the question is channel-centric: How [...]

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