Content Marketing

Helping to evolve the use of strategic owned media experiences to optimize marketing strategy.

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Who We Can Help

Brands
Let’s sit down with your team and co-create your content marketing or customer experience strategy. We can help you develop the right roadmap to roll out a world-class content-driven strategy. If your desire is to operate more like a media company – we can help you deliver a plan to get there.

Publishers
The world of media companies has changed dramatically with the coming of the digital age, and we want to help you and your team make the transition. We help you and your company with native advertising and content marketing strategies that will differentiate your brand, and drive bottom-line results.

Agencies
Are you looking to develop strategic content marketing and customer experience services for your clients? We can help you with the right methodologies, the right approach, the right pricing and creating the best service offering for a fully rounded set of client-focused strategies.

What We Provide

Road Mapping & Business Case Consulting  
We can help you and your team through strategic advisory and consulting, in order to build your content strategy operational roadmap, or the business case for the function of content.  

Workshops & Ongoing Training 
We provide one day, two-day workshops on the topic of content strategy for your teams. We can also provide our ongoing “Mastermind Program” to help provide your team with ongoing coaching throughout the year. 

Custom Content  
From custom research to thought leadership papers and industry briefs, we are here to build educational materials to help your audience better understand content strategy.

 

Typical Assignments

Educational Workshops
One and two-day workshops that can help your team come up to speed on content content marketing and the operation of strategic content.

  • Content Marketing Master Class Workshop
  • Storytelling For Business Workshop
  • How To Select Content Marketing Technology Workshop
  • Digital Content Creation Workshop

Content Marketing Consulting
Helping you to devise a new roadmap for your content marketing strategy, or a full enterprise, global content function.

  • Content Marketing Operational Audit & Recommendations
  • Content Marketing Advisory & Coaching
  • Content Marketing Technology Selection Assistance
  • Content Measurement & Scoring Consulting

Custom Content
We can help with customized research, or thought leadership around strategic content marketing.

  • Direct research for content strategy challenges
  • Thought leadership papers and/or industry briefs

Why The Content Advisory

Educating

We're Independent

As part of Content Marketing Institute, our goal is to teach, and to enable. We’re not here to implement, execute or install ourselves into your process.

Consulting Picture

We're Practitioners

We’ve been developing content marketing approaches for businesses for more than a decade.

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We're Focused!

Content Marketing, Content Strategy and Customer Experience is what we do.

LOOKING FOR WORLD-CLASS THINKING ON CONTENT & CUSTOMER EXPERIENCE?