The Weekly Advisory 2-14-2017

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Robert Rose

Chief Strategy Officer at The Content Advisory
Robert is the Chief Strategy Officer for the Content Advisory Group with the Content Marketing Institute, and a Senior Contributing Consultant for Digital Clarity Group, Robert helps develop content and customer experience strategies for large enterprises such as Oracle, The Bill And Melinda Gates Foundation, Allstate Insurance, Microsoft, Capital One, AT&T, Petco and UPS– helping them create powerful customer experiences through digital media.
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Welcome to the Weekly Advisory,

This week we’re thinking big as small businesses. Even with modest budgets, we can accomplish a lot; so, try not to kill your marketing, use some old manufacturing strategies to keep your content marketing relevant and create content your customers crave like that last Valentines chocolate at the end of your desk. Enjoy!

Content Marketing

Are you killing your Content Marketing? And no….this isn’t killing it like killing it, it’s like the so amazing kind of killing it.

Now, it’s hard to do your content marketing on a shoestring budget, but can you “go big” on a modest one?

Do you have big brand envy? Big budgets, big campaigns and huge reach….well, here are some useful big brand strategies you can build into yours. 

Customer Experience 

Can this cat wanting to be more like a dog help you create a seamless customer experience online and off?

Ever thought that a tried and true manufacturing strategy could influence your marketing? Think about it. 

Much like that lingering Valentines candy sitting on your desk, your desire for customers to crave your content is palpable…yes? 

Digital Transformation

Say virtual reality to marketers what do they know do? If you aren’t one to jump at it, here are some examples to inspire you. 

You get a tool…and you get a tool…and you get a tool! You all get tools!!

If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to.

Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.

Until next week.



Author: Robert Rose
Robert is the Chief Strategy Officer for the Content Advisory Group with the Content Marketing Institute, and a Senior Contributing Consultant for Digital Clarity Group, Robert helps develop content and customer experience strategies for large enterprises such as Oracle, The Bill And Melinda Gates Foundation, Allstate Insurance, Microsoft, Capital One, AT&T, Petco and UPS – helping them create powerful customer experiences through digital media.