The Weekly Advisory – 2-24-2017

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Robert Rose

Chief Strategy Officer at The Content Advisory
Robert is the Chief Strategy Officer for the Content Advisory Group with the Content Marketing Institute, and a Senior Contributing Consultant for Digital Clarity Group, Robert helps develop content and customer experience strategies for large enterprises such as Oracle, The Bill And Melinda Gates Foundation, Allstate Insurance, Microsoft, Capital One, AT&T, Petco and UPS– helping them create powerful customer experiences through digital media.
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Welcome to the Weekly Advisory,

This week we’ve come across some stories on the relationship you hold with your audience; honestly,the most important part of your marketing plans and where many marketers don’t know where to start (or stop…). Enjoy!

Content Marketing

Are you making it all about your audience, or only getting your needs met….?

Social stories matter, even though the functionality is similar across platforms.

Why are you here? Why do you exist? Why is the world round….? Well, I don’t know that this necessarily covered those weighted topics, but it can help you identify three key benefits of knowing your COMPANY’S why.

Customer Experience 

Would you say trust is the main goal of your relationship with audiences? 

Enough time past from the holiday season (read: the cookies are stale…). Time to take a stab at evaluating your effectiveness communicating with your clients over the holidays.

Personalization cannot be half-hearted [insert $FNAME here] anymore; and millennials are keeping far away from those efforts, so it’s time to step it up. 

Digital Transformation

#socialskim article with such gems as Facebook takes on LinkedIn, Amazon challenges Skype and 9 other tech stories that will change the way to you view your social media efforts. 

Haters may hate, hate, hate..but Twitters’ taking a stand on the chance you will have to interact with “Time Out”

If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to. 

Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.



Author: Robert Rose
Robert is the Chief Strategy Officer for the Content Advisory Group with the Content Marketing Institute, and a Senior Contributing Consultant for Digital Clarity Group, Robert helps develop content and customer experience strategies for large enterprises such as Oracle, The Bill And Melinda Gates Foundation, Allstate Insurance, Microsoft, Capital One, AT&T, Petco and UPS – helping them create powerful customer experiences through digital media.