The Weekly Advisory – 4-14-2017

Welcome to the Weekly Advisory,

This week, we venture into neurosciences, giving your best content away to bring in leads and Snapchat for job applications. It’s quite a week, indeed! Enjoy!

Content Marketing

Do you use neurosciences in marketing? Well, why not

Give it all away, and they will come..

Straight from the horses mouth: improving your Twitter copy in a pinch

Customer Experience 

Why customers are really complaining about brands

Apps, social, email…oh my! How the customer experience is evolving

No, there is no magic bullet for the content clutter, but you can have the advantage!

Digital Transformation

Snapchat, for job applications? 

YouTube partners will have to meet a threshold before making money on their work…get those gears going on increasing views

YoutTubeTVs’ arrived…and joins the ranks of cutting cable channels.

If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to. 

Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.



Author: Robert Rose
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.