The Weekly Advisory – 4-28-2017

Welcome to the Weekly Advisory,

As we continue through our spring cleaning, consider some great articles on overwhelmed customers, time management (really…I know?) and tracking Likes on a popular social network no longer….Enjoy!

Content Marketing

Ever feel like there aren’t enough hours in the day?
 
Want to know what topics get shared the most? Well, Quicksprout takes a stab at it!

Customer Experience 

Buyers are getting tired and overwhelmed…tell us something we don’t know. 
They’re better together – personalization & data. 
This is NOT a joke: A financial institution is building trust with customers, particularly millennials….what?!

Digital Transformation

 
The interworkings of Facebook’s algorithms straight from the horse’s mouth? Yes, please….
 
Better stop tracking those “Likes” on Pintrest

If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to. 

Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.


Author: Robert Rose
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.