The Weekly Advisory – 5-26-2017

Welcome to the Weekly Advisory,

We’ve all got the summer time blue, while we’d really like to be outside…yet here we are. To lighten your day, let’s talk about the content marketing mulletzombies v.s. snowflakes and people-watching, shall we? Enjoy the weeks’ highlights from all things content marketing, customer experience, and digital transformation. 

Content Marketing

When you’re ready to be all business, don’t forget your party in the back, at least some of it….
 
Don’t let your company be like a zombie, keep your self-serving bias out…
 
And rise above the mediocrity and menontany in content marketing

Customer Experience 

Keeping your customers isn’t that hard, is it? Well, you could be making these mistakes (along with the rest of the marketing world, no worries)
 
HubSpots shares the Top 8 ways B2B brands are reaching their customers and future predications
 
Who doesn’t love people-watching; it’s the truest form of customer research.

Digital Transformation

Pintrest taking us into the weeds, and we kinda like it…
If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to. 

Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.


Author: Robert Rose
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.