The Weekly Advisory – 6-30-2017

Welcome to the Weekly Advisory,

As the graduating class of 2017 comes into the workforce, man, do they have their work cut out for them! This week we’re giving you some tools to onboard your new recruits, some plans you can have them help with and some examples on how not to treat your company and employees. Enjoy!

Content Marketing

Grad season is upon us and those new talents are rolling in….here are some tips on onboarding these folks to your content team.
 
Core to content marketing: who creates the content?
 
Do you like to plan ahead? Well, this is some serious candy for ya…..how about we talk Black Friday plans!

Customer Experience 

Check out personalization at it’s finest with United Way’s social media campaigns.
 
What makes a customer make a buying decision from your marketing emails? MarketingProfs has a few ideas
 
Luggage tracking and early downloads before flights are just the tip of what location services can offer to an ever-changing customer experience.

Digital Transformation

Always like a nice infographic, especially on a trifecta of the social media content types…and what to do about them. 
 
With the growth of the digital platforms we all rely upon, is it really necessary to be jerks to grow the business? MTA offers some insight… 

If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to. 

Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.
Robert Rose
Chief Strategy Officer at The Content Advisory
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.

Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.
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Author: Robert Rose
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.