The Weekly Advisory 7-14-2017

Welcome to this week’s news.
This week we have stories for your on the evolution of the marketing economy, including the testimonial currency, videos rise in value and quality over quantity in your email marketing. Cheers!

Content Marketing

The economy of testimonials is an untapped resource…make sure you are checking your bottom line.
It’s not new news that video is taking a huge part in the marketing world; should writers be fearful of this growing trend, though?
Every business brand needs these four stories.

Customer Experience 

Just like your Facebook page, your groups can (and should) be analyzed….new tools make it possible to track your groups, too.
Using the “spray” and “pray” email method may be turning your customers off….

Creating more engaging emails will inspire your audience more.

Digital Transformation
Never fear, your business brand on photo apps isn’t as hard as you think…here’s the lowdown on Snapchat and Instagram.

Attention spans are shrinking….*squirrel*….now, check out how to create engaging videos from your blogs
If you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.
Robert Rose
Chief Strategy Officer at The Content Advisory
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.

Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.
Robert Rose on LinkedinRobert Rose on Twitter


Author: Robert Rose
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.