The Weekly Advisory 11-17-17

Welcome to the Weekly Advisory,
Just one more week until we enter into the time of the year when excess is the norm and stress levels rise….No need to remind you of that. Let’s take a break and catch up on some of the top stories for the week in the world of content marketing, customer experience, and digital transformation. Enjoy!

Content Marketing

Customer Experience 

Mind blown: what your customers expect in digital business, clearly defined.
 
It’s a marketing world, and all departments have to live (and work) in it
 
Class is in session: Personalization 101

Digital Transformation 

B2B companies cannot be exempt or uninterested in Facebook Live for long…
Getting on the mobile train with apps, texts and more
If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to. 
 
Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.
Robert Rose
Chief Strategy Officer at The Content Advisory

As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.


Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.


Robert Rose on LinkedinRobert Rose on Twitter


Author: Robert Rose
<p>As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.</p> <p>Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.</p>