The Weekly Advisory 12-22-17

Welcome to the Weekly Advisory,
As we approach the final week before Christmas and then the New Year following, take a moment to enjoy your family and friends. The hustle and bustle can be exhausting, at best. When you’re ready to get back to work, here are some stories we’re happy to share in the world of content marketing this week. 
Content Marketing
 
 
The results are in, businesses are STILL getting results from blogging.
 
Customer Experience 
An argument for treating the buyer’s journey as more human, maybe?
How are you putting the customer at the center?
The retail market, well…it’s a changing and personalization is playing a bigger part than just “Hey, Joe Buyer”
Digital Transformation 
 
Here’s a fun thought for the day: Are you living in an imagined reality?
 
Email is a preciously, personal space you have entered….are you using it wisely?
Maybe you can’t afford Kylie Jenner, but should influencers be considered, here are some ways to approach ’em.
 
If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to. 
 
Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.
Robert Rose
Chief Strategy Officer at The Content Advisory
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.

Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.
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Author: Robert Rose
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.

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