Introducing the Power of Generative AI: Unleashing Content Strategy Transformation
At The Content Advisory, we understand the critical role that state-of-the-art technologies such as Generative AI play in revolutionizing the way businesses connect with employees and customers. As the business landscape continues to evolve, we are focused on preparing businesses to be ready to integrate AI into marketing’s content operations.
Trust TCA to guide you through the complexities of getting ready for Generative AI across your digital content teams. Our pragmatic approach ensures that your content strategy aligns with your business objectives while resonating with your audience and driving your bottom line.
Our Latest AI Insights
You’ve no doubt read and watched the ridicule of Twitter’s rebrand to X. Peel back almost every critique, and you’ll find the same classic saying at the juicy center, “If it ain’t broke, don’t fix it.” No one can figure out the why behind Twitter’s rebrand because when something works adequately, you should think twice
The speed at which companies feel compelled to create content (why that isn’t always what isn’t the right way is the topic for another blog post), is only shadowed by the pressure to deliver said accurate, relevant information in the right format, and in a timely fashion to the right channel, at the right time.
2B marketers inevitably hear the sales team say things like this: “Yeah, we’re getting leads from all that content you guys write, but they’re all tire kickers.” Or this golden oldie: “Your MQLs don’t match our customer profile. There’s no purchase intent.” Then, there’s my favorite: “We don’t need more leads … We need better
For as long as I can remember, marketing teams have faced a thorny problem: Technology. In the pre-internet days, I helped marketing teams wrestle their presentations onto CD-ROMs to share with their sales colleagues and manage their outbound customer email campaigns in Lotus 1-2-3 spreadsheets. If only a few words in that sentence made sense