Or, if you're looking for more...
Our white paper details an example of the Audience Valuation Framework, and the approach you can take.
Download The White Paper
And We'll Also Send A Gift From
The Content Advisory
Download this eBook now, we'll sign you up for the Building Audiences Newsletter, and we'll send you a free PDF of Robert's book Experiences: The 7th Era of Marketing.
You can watch this 20 minute webinar and learn more about the Audience Valuation Framework
If you're interested, sign up for your Audience Newsletter, and receive the Audience Valuation White Paper, and we'll also send you AS A BONUS, the PDF of Robert's Book - Experiences: The 7th Era of Marketing
Another FREE download - Here is the presentation associated with the Webinar above.
This is the overview of the Audience Valuation Framework, as well as the example company given in the webinar above.
Check out the framework model and the definitions of the multipliers and how we approach the Audience Valuation Engine
Robert is the Chief Strategy Officer with the Content Advisory - the consulting and education group of the Content Marketing Institute
THE AUDIENCE VALUATION FRAMEWORK IS A PARTNERSHIP
Our new Audience Valuation Engine is the combination of a set of tools, and pragmatic advice to help you audit and model your measured audience. This new offering comes as a strategic services engagement with The Content Advisory and your content marketing team.
The Content Advisory is the consulting and advisory group of the Content Marketing Institute and we are in the business of helping brands build audiences. Led by Chief Strategy Officer, Robert Rose, the company has been helping marketers tell their story more effectively through digital media for more than 25 years. Over the last five years Robert and The Content Advisory have worked with more than 500 companies of all sizes, including 15 of the Fortune 100. The company has provided strategic marketing advice for global brands such as Ernst & Young, Capital One, Microsoft, The Bill & Melinda Gates Foundation, and UPS.
Madison, Michigan and Market designs, develops and refines the Audience Valuation Engine. The MMM team contributed its deep expertise in audience/advertising measurement in the media ecosystem, valuation and financial modeling, analytics and data visualization. The MMM Team Members include Jeff Leo Hermann, Gabriel Baird and Scott Miller. Madison, Michigan and Market is a strategic consultancy concerned with the creative, financial and analytical decisions required to help organizations develop an audience-first strategy. We’re passionate data-driven content marketers with a framework to help companies build and execute an owned media marketing strategy to drive competitive differentiation and growth.
If you're interested, in learning more - sign up for our Building Audiences Newsletter, and receive the Audience Valuation White Paper. If you sign up, we'll also send you AS A BONUS, the PDF of Robert's Book - Experiences: The 7th Era of Marketing
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