Author name: Robert Rose

As managers, we have two ways to make our business more valuable: financial and strategic. Classic marketing and advertising are […]

Imagine for a moment you’re Og, the primary hunter in a tribe of hunter-gatherers. You’ve started this innovative project: Instead

Are you winning yet?  Or are you losing? Is your business first in your industry? How is your content program

Here’s something I bet you can identify with. You’ve just gotten your tax refund check and you decide it’s high

What is an expected surprise for you?  This was a question I asked a marketer in an email exchange last

Are you listening, or waiting to speak? When we’re sitting with someone – whether it’s a friend, or a coworker,

Have you ever felt that wave of happiness when your scheduled meeting is canceled? Yeah, me too.  But here’s the

At the opening of some movies, you see the phrase “Based on a true story.” These five little words are

In business management and leadership, there’s a theory that people or teams will achieve more success by building on their