We help companies build passionate audiences.

We are trusted advisors. We work with marketing teams. We provide strategic consulting, education, and research to help these teams transform their business, and build and engage trusted audiences to their brand.

A trusted audience is the most valuable asset any company will manage. For years, brands have had to rely on third-party media and measurement to reach audiences who can drive strategic business value. We know, instead, that marketers now have the disruptive power to create or acquire owned-media experiences and build these valuable audiences for themselves. The Content Advisory is committed to accelerating this shift, and fundamentally transforming the practice of marketing.

We are conspirators of business success. We provide:



Customized training programs to educate you and your teams.

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Research based on real challenges with content marketing, and customer experience.

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Consulting and advisory services designed to provide relevant and actionable insight.


What we believe about the future of marketing...

The business models of media, products and services are blurring. The future of marketing lies in the power of the most valuable asset the business will create: a trusting audience.  The audience-as-asset is enabled through the creation of powerful, creative and valuable consumer experiences. In order to  be able to deliver these content-driven experiences, businesses must evolve. They must:

  • digitally transform legacy processes and platforms in order to become skilled at delivering content-driven experiences.
  • develop owned media strategies that build and engage addressable audiences and that provide integrated value to the entirety of the consumer’s journey with a brand.
  • learn how to operationalize and scale content marketing, content strategy and digital marketing.

We help marketing teams do just these things.

The Content Advisory Story:

The Content Advisory was founded in 2010 by Robert Rose as the strategic education, consulting, and research group of The Content Marketing Institute. We combine independent and pragmatic thinking across a group of independent thinking analysts, data scientists, journalists, and creative artists. The Content Advisory assembles agile teams to address specific challenges and help businesses to understand and meet the challenge of transforming their marketing into customer experiences.

Since launching in 2010, we’ve worked with more than 200 organizations, including 15 of the Fortune 100. We’ve consulted directly with organizations such as Petco, UPS, McCormick Spices, Capital One, Dell, Caterpillar, Hewlett Packard, Microsoft, The Bill & Melinda Gates Foundation, and 3M.

We like to think of ourselves as conspirators of business success. Our focus is specific to the strategic use of content in the enterprise to create better customer experiences.

If we can help you, please let us know.

Looking for world-class thinking on Content & Customer Experience?