We teach companies how to build audiences.

A trusted audience is the most valuable asset any company will manage. For years, brands have had to rely on third-party media and measurement to reach the audiences who can drive strategic business value. We know, instead, that marketers now have the disruptive power to create or acquire owned-media experiences and build these valuable audiences for themselves. The Content Advisory is committed to accelerating this shift, and fundamentally transforming the practice of marketing.

We are conspirators of business success. We provide:

Insight

INSIGHT

Customized training programs to educate you and your teams to the practice of using content to further business strategy.

Research

RESEARCH

Custom research based on your challenges with content marketing and content strategy.

strategy

STRATEGY

Consulting services designed to provide relevant and actionable insight.

What We Believe...

We believe the future of marketing lies in the power of the most valuable asset the business will create: a loyal, subscribed audience.  The audience-as-asset is enabled through the creation of powerful, creative and valuable consumer experiences. In order to  be able to deliver these content-driven experiences, businesses must evolve. We help them do just that.

Behind The Content Advisory:

Robert Rose is the founder and chief strategy officer for The Content Advisory. Robert is also currently the chief strategy advisor for the Content Marketing Institute. Together with a group of independent thinking analysts, data scientists, journalists, and creative artists – Robert and The Content Advisory assembles agile teams to help businesses understand and meet the challenge of transforming their marketing into customer experiences.

For more than 25 years, Robert has been helping marketers tell their story more effectively through digital media. Over the last five years, Robert has worked with more than 500 companies of all sizes, including 15 of the Fortune 100. He’s provided strategic marketing advice and counsel for global brands such as Capital One, Dell, Caterpillar, Hewlett Packard, Microsoft, The Bill & Melinda Gates Foundation, and UPS.

Robert is also the author of three best-selling books, and also the co-host of the podcast PNR’s This Old Marketing. His show, with Joe Pulizzi, garners more than 50,000 monthly downloads across 200 countries and consistently is one of the top-rated marketing podcasts.

Robert is a frequent keynote speaker, host and workshop facilitator. He advises top professionals in the successful strategy of content marketing and website management.

For more about Robert you can visit his website.

Looking for world-class thinking on Content & Customer Experience?