Cathy McKnightVice President, Consulting

Cathy-McKnight
areas of expertise
  • Content Strategy
  • Content Operations
  • Content Governance
  • Content and Marketing Technology
  • Technology Strategy & Implementation
  • Internal Communications
  • Content Structures, Taxonomy
experience
  • Co-founder, VP Consulting, Digital Clarity Group
  • Innovation Lead, Senior Communications Advisor, Aon Hewitt
  • Director Client Services, Prescient Digital Media
  • Senior Executive Communications Advisor, IBM

Chief Problem Solver and VP of Consulting for The Content Advisory, Cathy helps organizations transform the way approach content technology to enable their business strategy and improve performance.

In her current role, Cathy has helped dozens of companies realize their content and marketing/communication objectives.

With 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies and customer experience, Cathy has both led both strategic business transformation initiatives, as well as the detailed execution of enterprise technology implementations.

Prior to TCA she co-founded Digital Clarity Group (DCG) a customer experience centric consulting and analyst firm. While building the company and leading its consulting practice, Cathy guided a full range of organizations from start-ups to Fortune 50s in their pursuit of customer experience excellence. Prior to DGC she served Aon Hewitt as the Innovation Lead and a Senior Associate for the Communications Consulting Team, building innovative digital solutions practice for the company. As Director, Client Services at Prescient Digital Media, Cathy led a team of consultants delivering enterprise intranet strategies, and technology selection projects for a vast array of global clients. And, as Senior Communications Advisor for IBM’s Global Services division, Cathy led budget planning, intranet management, and the overall strategy and messaging of IBM’s values and Mission to internal enterprise audiences.

With her background crossing technology, emergent business trends, and both internal and external communications, Cathy focuses on working with TCA’s clients to bridge leadership, business process and technology acquisition and adoption. Cathy is a frequent speaker at events such as Content Marketing World, ContentTECH, ICC, CMO Summit Europe, the North American CMS Experts group, and the Gilbane conference on Content, Technology, and the Customer Experience.

publications

  • Setting your DAM assets free

    Checking accounts. Taking luggage on an airplane.  Public restroom use. Wild animals. Access to digital assets.  What do all of these things have in common you may be wondering? In my humble opinion … they should all be free.  Okay, so that might be a bit of a reach as far as analogies go, but

  • Navigating the Knowledge Iceberg

    There is a belief that things – good and bad – come in sets of three. There are many examples of this … primary colours, Freud’s theory of personality, little pigs, functional smokestacks on the titanic, and as it turns out knowledge.  The three core types of knowledge are: Explicit knowledge is documented information. It is

  • Headless CMS – just a fad or here to stay?

    Unlike goat yoga, hacki-sacs, and flossing (the dance, not your teeth), headless CMSs are here to stay. As advisors to enterprise buyers of technology and services you might think we answer the same questions time and time again. But every so often something new arises in the discussions. Meme-like, this topic suddenly seems to pop

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