Robert RoseCEO, Chief Strategy Officer

RobertRose
areas of expertise
  • Marketing Strategy
  • Content Marketing
  • Content Strategy
  • Business Storytelling
  • Marketing Technology
  • Growth Strategy
experience
  • Chief Strategy Officer, Content Marketing Institute
  • Chief Marketing Officer, CrownPeak
  • Vice President, Strategy, Ignited Minds

Robert is the CEO and Chief Strategy Officer for The Content Advisory– and as such is responsible for organization’s strategic advisory, education and consulting services.

For more than 25 years, Robert has been involved in helping organizations understand how the strategic use of digital content drives better customer experiences.

Robert’s third book – Killing Marketing published by McGraw-Hill is a world-wide best-seller. His first book, written ten years ago, Managing Content Marketing, spent two weeks as a top ten marketing book on Amazon.com and is generally considered to be the “owner’s manual” of the Content Marketing process.

As one of the world’s most recognized expert in content strategy, digital media and marketing, Robert innovates creative and technical strategies for a wide variety of clientele.  He’s advised large enterprises such as Salesforce, Hilton, CVS Health, Facebook, LinkedIn, KPMG, Staples, and The Bill & Melinda Gates Foundation.

An early Internet pioneer, Robert has more than 30 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies. In the mid 90’s, Robert developed some of the first Web strategies in the country for clients such as Mediamark Research (MRI) and CTAM (The Cable and Telecommunications Association) and the U.S. government – literally introducing these organizations to the Web.  Robert was also the CMO of CrownPeak one of the first SaaS enterprise content management systems on the market.

As an educator, Rose’s work in Content Marketing has been integrated into universities such as Ohio University, Kent State, and the University of Southern California. Rose is currently a Research Fellow with Coburn Ventures, a community of investment experts discussing and innovating current trends in technology.  He has also served on the Board of Directors of the Software and Information Industry Association (SIIA) Software Division, and was a founding member of the Executive Council on Software-as-a-Service.

publications

  • When New Strategy Is Better Than Better Strategy

    Doing nothing when your content strategy isn’t completely broken nets nothing. While that may not be wrong, having some effort toward doing something new nets, at minimum, a new perspective on the possibilities. With content now ingrained as part of a modern marketing approach, I work with many businesses – large and small – on

  • What Is Content Strategy

    What is a content strategy? How does it provide a competitive advantage if the content itself does not? Isn’t a content strategy supposed to define the content?  Let’s explore A CMO recently asked if he could push back on a word I used in a webinar – a word that marketers tend to throw around

  • Communication That Seems Obvious Isn’t

    Fix your sales and marketing alignment problems with this not-so-obvious answer: Better communication.   “Isn’t it obvious?” How many times have you asked this? That phrase often comes out when you realize some request or suggestion you thought you conveyed wasn’t acted on. This “signal amplification bias” (as psychologists call it) explains how most miscommunication

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