Robert RoseCEO, Chief Strategy Officer

RobertRose
areas of expertise
  • Marketing Strategy
  • Content Marketing
  • Content Strategy
  • Business Storytelling
  • Marketing Technology
  • Growth Strategy
experience
  • Chief Strategy Officer, Content Marketing Institute
  • Chief Marketing Officer, CrownPeak
  • Vice President, Strategy, Ignited Minds

Robert is the CEO and Chief Strategy Officer for The Content Advisory– and as such is responsible for organization’s strategic advisory, education and consulting services.

For more than 25 years, Robert has been involved in helping organizations understand how the strategic use of digital content drives better customer experiences.

Robert’s third book – Killing Marketing published by McGraw-Hill is a world-wide best-seller. His first book, written ten years ago, Managing Content Marketing, spent two weeks as a top ten marketing book on Amazon.com and is generally considered to be the “owner’s manual” of the Content Marketing process.

As one of the world’s most recognized expert in content strategy, digital media and marketing, Robert innovates creative and technical strategies for a wide variety of clientele.  He’s advised large enterprises such as Salesforce, Hilton, CVS Health, Facebook, LinkedIn, KPMG, Staples, and The Bill & Melinda Gates Foundation.

An early Internet pioneer, Robert has more than 30 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies. In the mid 90’s, Robert developed some of the first Web strategies in the country for clients such as Mediamark Research (MRI) and CTAM (The Cable and Telecommunications Association) and the U.S. government – literally introducing these organizations to the Web.  Robert was also the CMO of CrownPeak one of the first SaaS enterprise content management systems on the market.

As an educator, Rose’s work in Content Marketing has been integrated into universities such as Ohio University, Kent State, and the University of Southern California. Rose is currently a Research Fellow with Coburn Ventures, a community of investment experts discussing and innovating current trends in technology.  He has also served on the Board of Directors of the Software and Information Industry Association (SIIA) Software Division, and was a founding member of the Executive Council on Software-as-a-Service.

publications

  • Empower Buyers Through Account Based Video Experiences

    A few weeks ago, my friends at Demandbase asked me to comment on a new piece they were doing on how B2B organizations should optimize their go-to-market strategies. It is a fascinating piece done in the context of a creative comic book. My contribution to it, specifically, was on the importance on making the buying

  • The Future of Content And Marketing

    I’ve been on a bit of a rant about content marketing as an approach lately and how it’s not getting the recognition that it’s due despite how prominent it’s becoming as part of the overall marketing mix. I promised to be a bit sharper in my evangelism for content marketing. So, I don’t want to

  • Outputs and Outcomes

    Let’s talk about failing. I had a very interesting conversation with a colleague this week about focusing on outcomes vs outputs. It’s a popular conversation these days. It usually starts as a question on whether our focus should be on the outputs – which directly affect the outcome – or on the outcomes which direct

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