Creating Measurable Content Strategies
Measuring business efforts around the use of content means designing programs that help the business understand the impact they are having on changing consumer behavior. The challenge is that most businesses are measuring content by how much they produce, rather than on what impact it is having. At The Content Advisory, we help marketers and communicators design measurement strategies that illustrate true ROI against revenue or cost-savings.
How We Help Clients:
Build Measurable Strategies That Actually Move The Business
We help you and your team create a measurement plan that values the audience you are building, and how it’s moving your business forward. (Learn about our strategic consulting.)
Educate Teams On How To Measure Content Marketing Programs
We provide one-day workshops on the topic of content marketing measurement. We provide ongoing “Mastermind Programs” to help guide your team with ongoing coaching throughout the year. (Learn about our education and training.)
Generate Insight Through Custom Research & Custom Content
From thought leadership papers, industry briefs, or training materials we are here to build educational materials to help your audience better understand content marketing measurement. (Learn about our research & advisory.)
Are some of the world’s leading brands. They are looking to evolve their marketing strategy and operations to build audiences.
“The Content Advisory led a content marketing session for our team which was, by far and away, the best part of our 3 day conference. Robert was an amazing facilitator, bringing together insightful frameworks and exercises that taught us how to implement that content he was teaching. Our team still talks about the lessons we learned.”
Lana Khavinson, Marketing Lead