Welcome To StoryHelping

Finding New In The Different

This last month I got to travel to Seoul, South Korea. I had the honor of bringing Content Marketing, our Master Class, and #CMWorld goodness to Seoul for the first ever Content Marketing Asia Forum, put on with our partner [...]

Read More

Gaslighting In Content Marketing

Distrust. It’s a popular topic in marketing these days. We’ve discussed at length how it might be the biggest opportunity in content marketing. Building trust with audiences is the critical foundation for evolving them into leads, opportunities, customers, and loyal [...]

Spielberg Your Audience!

A few weeks ago, Microsoft purchased the developer community GitHub for $7.5 billion. It’s an astounding 30x multiple on annual recurring revenue. To put that into perspective, Microsoft paid 7x revenue for LinkedIn. Much like the LinkedIn acquisition, this move [...]

Think Big, Start Small, Act Fast.

It’s busy isn’t it?  We just started the second half of 2018, and so I ask…. How’s your content marketing coming along? I visited a client last week to help with their content marketing planning. The team was pressed for [...]

Succeeding Into The Crisis Of Change

The question I’m asked most frequently at the end of a workshop or keynote is some version of this: “When your management team doesn’t see the value in content marketing, how do you convince them that change is needed?” It’s [...]

The Stories Our Customers Tell Themselves

  I’m just back from a marathon trip through Europe. Visiting five European cities in eight days sounds wonderful until you actually do it. Take it from me – unless you’re 22 years old – it’s too much. One benefit [...]

A Different Kind of Leadership

Can we talk about LeBron? I’m on a fairly extensive trip throughout Europe, teaching a workshop, visiting with clients, and seeing a few sights along the way. As a result, I’m only following NBA basketball from afar. But, wow, LeBron [...]

Your Flawed Brand Character Matters

Face It: Your Brand Is Flawed You see it every day. Brands behaving badly in both major and minor ways. Facebook faces down both Congress and its customers over privacy concerns. Pepsi creates an ad featuring model Kendall Jenner leaving [...]

The Weekly Advisory 6-01-18

Welcome to the Weekly Advisory, Welcome to summer…unofficially, as the summer solstice isn’t for another several weeks. But, when you look out the window, I’m sure it’s harder and harder to focus. Well, we’re here to help with some ways [...]

Finding Hygge In Our Work

I’ve just returned from a week in Denmark. There, I learned about, and experienced, a Danish concept called “hygge.” Most pronunciation guides simplify the sound to hoo-ga. But it’s NOT like Chatta-NOOGA. I’d spell it phonetically as heueu-gae – where [...]

The Weekly Advisory 5-25-18

Welcome to the Weekly Advisory, Well, if you haven’t gotten 100 Privacy Update emails this week….check your spam filters, because they are coming in hoards from all around the globe. From big companies to small mom-and-pop shops, everyone seems to [...]

Rebooting Your Origin Story

One of the things I find tremendously valuable is gathering periodically with a mastermind group. This is a community of peers, sometimes even competitors, that meets to share, inspire, educate, cheer, commiserate, and even occasionally critique to help each other [...]

The Weekly Advisory 5-18-18

Welcome to the Weekly Advisory, Embarking on the new season of beach, sun, and sand can often bring some strong feelings….maybe like those you don’t really want to admit on your “personal day”? Take a quick break to read this [...]

Trust Starts With The Storyteller

There’s a lot of talk about the concept of authenticity in content marketing. But most discussions about authenticity would be better off using other words, like “honesty,” “trustworthiness,” or “transparency” to communicate the point. After all, the primary definition of [...]

The Weekly Advisory 5-11-18

Welcome to the Weekly Advisory, Things are getting crazy out there, and maybe we don’t know how it’s going to all play out, but for the time being, can we all agree that there is some good in the basics, [...]

One carefully crafted idea per weekGood Ideas Delivered
Let us know if you'd like to receive The Content Advisory email and magazine.