Welcome To StoryHelping

Succeeding Into The Crisis Of Change

The question I’m asked most frequently at the end of a workshop or keynote is some version of this: “When your management team doesn’t see the value in content marketing, how do you convince them that change is needed?” It’s [...]

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The Stories Our Customers Tell Themselves

  I’m just back from a marathon trip through Europe. Visiting five European cities in eight days sounds wonderful until you actually do it. Take it from me – unless you’re 22 years old – it’s too much. One benefit [...]

A Different Kind of Leadership

Can we talk about LeBron? I’m on a fairly extensive trip throughout Europe, teaching a workshop, visiting with clients, and seeing a few sights along the way. As a result, I’m only following NBA basketball from afar. But, wow, LeBron [...]

Your Flawed Brand Character Matters

Face It: Your Brand Is Flawed You see it every day. Brands behaving badly in both major and minor ways. Facebook faces down both Congress and its customers over privacy concerns. Pepsi creates an ad featuring model Kendall Jenner leaving [...]

The Weekly Advisory 6-01-18

Welcome to the Weekly Advisory, Welcome to summer…unofficially, as the summer solstice isn’t for another several weeks. But, when you look out the window, I’m sure it’s harder and harder to focus. Well, we’re here to help with some ways [...]

Finding Hygge In Our Work

I’ve just returned from a week in Denmark. There, I learned about, and experienced, a Danish concept called “hygge.” Most pronunciation guides simplify the sound to hoo-ga. But it’s NOT like Chatta-NOOGA. I’d spell it phonetically as heueu-gae – where [...]

The Weekly Advisory 5-25-18

Welcome to the Weekly Advisory, Well, if you haven’t gotten 100 Privacy Update emails this week….check your spam filters, because they are coming in hoards from all around the globe. From big companies to small mom-and-pop shops, everyone seems to [...]

Rebooting Your Origin Story

One of the things I find tremendously valuable is gathering periodically with a mastermind group. This is a community of peers, sometimes even competitors, that meets to share, inspire, educate, cheer, commiserate, and even occasionally critique to help each other [...]

The Weekly Advisory 5-18-18

Welcome to the Weekly Advisory, Embarking on the new season of beach, sun, and sand can often bring some strong feelings….maybe like those you don’t really want to admit on your “personal day”? Take a quick break to read this [...]

Trust Starts With The Storyteller

There’s a lot of talk about the concept of authenticity in content marketing. But most discussions about authenticity would be better off using other words, like “honesty,” “trustworthiness,” or “transparency” to communicate the point. After all, the primary definition of [...]

The Weekly Advisory 5-11-18

Welcome to the Weekly Advisory, Things are getting crazy out there, and maybe we don’t know how it’s going to all play out, but for the time being, can we all agree that there is some good in the basics, [...]

Give Them Something to Believe In

At our recent Intelligent Content Conference, a colleague from a healthcare company told me about her company’s decision to put every bit of its digital content into a corporate CMS – within the blue and gray template of the existing [...]

The Weekly Advisory 5-4-18

Welcome to the Weekly Advisory, As we embark on a new world (wait…this isn’t Jurassic Park or anything)…we are merely running on uncharted territory every day with the continuing importance placed on content marketings’ role in our business, virtual privacy [...]

Dumb: The New Smart

Whew, what a wonderful week. We just spent four of the last five days in Las Vegas at the Intelligent Content Conference with incredible people. One interesting thing to come out of it was a preview I got to share [...]

The Weekly Advisory 4-27-18

Welcome to the Weekly Advisory, This week has seen some major changes in the way we do business and it seems to be still coming down the pipelines. Customer demand more, more and more transparency….which is a great thing, but [...]

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