The Latest Ideas....

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Setting your DAM assets free

Setting your DAM assets free

Checking accounts. Taking luggage on an airplane.  Public restroom use. Wild animals. Access to digital assets.  What do all of ...
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Robert Rose B2B Content

Empower Buyers Through Account Based Video Experiences

A few weeks ago, my friends at Demandbase asked me to comment on a new piece they were doing on ...
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Navigating the Knowledge Iceberg

Navigating the Knowledge Iceberg

There is a belief that things – good and bad – come in sets of three. There are many examples ...
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Headless CMS – just a fad or here to stay?

Headless CMS – just a fad or here to stay?

Unlike goat yoga, hacki-sacs, and flossing (the dance, not your teeth), headless CMSs are here to stay. As advisors to ...
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Cleaning up your Social Scene

Cleaning up your Social Scene

Before Snapchat, we had Pinterest and Instagram. Before Insta, we had Twitter. Before Twitter, we had Facebook and LinkedIn. And ...
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The Future of Content And Marketing

The Future of Content And Marketing

I’ve been on a bit of a rant about content marketing as an approach lately and how it’s not getting ...
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Outputs and Outcomes

Outputs and Outcomes

Let’s talk about failing. I had a very interesting conversation with a colleague this week about focusing on outcomes vs ...
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What They Don’t Know They Want

What They Don’t Know They Want

In a classic scene from the television comedy Seinfeld, Kramer decides that he’s going to provide the Moviefone service for ...
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Optimizely Welcome Step Closer to One-stop-shop DXP

Optimizely Welcome Step Closer to One-stop-shop DXP

Acquisitions in the content technology world happen all the time, and with increasing frequency it seems of late. Some make ...
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Moving On And Moving Through

Moving On And Moving Through

Do you ever wish you could just start over? I was having a conversation in an airport a couple of ...
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The Thumbnail Executive

The Thumbnail Executive

May I rant this week? I’m noticing an annoying trend in the world of business communications. It’s something I’m calling ...
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Empower Your Best Storytellers

Empower Your Best Storytellers

I see an interesting opportunity in B2B content marketing.  B2B businesses have come to believe that there’s an asymmetric relationship ...
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