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Cleaning up your Social Scene

Cleaning up your Social Scene

Before Snapchat, we had Pinterest and Instagram. Before Insta, we had Twitter. Before Twitter, we had Facebook and LinkedIn. And ...
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The Future of Content And Marketing

The Future of Content And Marketing

I’ve been on a bit of a rant about content marketing as an approach lately and how it’s not getting ...
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Outputs and Outcomes

Outputs and Outcomes

Let’s talk about failing. I had a very interesting conversation with a colleague this week about focusing on outcomes vs ...
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What They Don’t Know They Want

What They Don’t Know They Want

In a classic scene from the television comedy Seinfeld, Kramer decides that he’s going to provide the Moviefone service for ...
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Optimizely Welcome Step Closer to One-stop-shop DXP

Optimizely Welcome Step Closer to One-stop-shop DXP

Acquisitions in the content technology world happen all the time, and with increasing frequency it seems of late. Some make ...
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Moving On And Moving Through

Moving On And Moving Through

Do you ever wish you could just start over? I was having a conversation in an airport a couple of ...
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The Thumbnail Executive

The Thumbnail Executive

May I rant this week? I’m noticing an annoying trend in the world of business communications. It’s something I’m calling ...
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Empower Your Best Storytellers

Empower Your Best Storytellers

I see an interesting opportunity in B2B content marketing.  B2B businesses have come to believe that there’s an asymmetric relationship ...
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Idiosyncratic Practices

Idiosyncratic Practices

We all have things in our life that, according to best practices, should absolutely not work but somehow still do ...
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Content Marketing: The 2021 Business Case

Content Marketing: The 2021 Business Case

As businesses start expanding their use of content marketing, both old and new questions have emerged as to the efficacy ...
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Stepping Out of Failure

Stepping Out of Failure

I had an interesting conversation this week about whether to focus on outputs or outcomes. Conventional wisdom holds that great ...
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The Details of the Big Picture

The Details of the Big Picture

Are you a big picture person or a details person? Think about it for a moment. Would you respond differently ...
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