The Latest Ideas....

/
The Future of Content And Marketing

The Future of Content And Marketing

I’ve been on a bit of a rant about content marketing as an approach lately and how it’s not getting ...
Read More
/
Outputs and Outcomes

Outputs and Outcomes

Let’s talk about failing. I had a very interesting conversation with a colleague this week about focusing on outcomes vs ...
Read More
/
What They Don’t Know They Want

What They Don’t Know They Want

In a classic scene from the television comedy Seinfeld, Kramer decides that he’s going to provide the Moviefone service for ...
Read More
/
Optimizely Welcome Step Closer to One-stop-shop DXP

Optimizely Welcome Step Closer to One-stop-shop DXP

Acquisitions in the content technology world happen all the time, and with increasing frequency it seems of late. Some make ...
Read More
/
Moving On And Moving Through

Moving On And Moving Through

Do you ever wish you could just start over? I was having a conversation in an airport a couple of ...
Read More
/
The Thumbnail Executive

The Thumbnail Executive

May I rant this week? I’m noticing an annoying trend in the world of business communications. It’s something I’m calling ...
Read More
/
Empower Your Best Storytellers

Empower Your Best Storytellers

I see an interesting opportunity in B2B content marketing.  B2B businesses have come to believe that there’s an asymmetric relationship ...
Read More
/
Idiosyncratic Practices

Idiosyncratic Practices

We all have things in our life that, according to best practices, should absolutely not work but somehow still do ...
Read More
/
Content Marketing: The 2021 Business Case

Content Marketing: The 2021 Business Case

As businesses start expanding their use of content marketing, both old and new questions have emerged as to the efficacy ...
Read More
/
Stepping Out of Failure

Stepping Out of Failure

I had an interesting conversation this week about whether to focus on outputs or outcomes. Conventional wisdom holds that great ...
Read More
/
The Details of the Big Picture

The Details of the Big Picture

Are you a big picture person or a details person? Think about it for a moment. Would you respond differently ...
Read More
/
Should You Feed the Content Beast?

Should You Feed the Content Beast?

“If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one ...
Read More