The Latest Ideas....
Keep the Purpose in Repurposing
Repurposing content is a complex activity that’s often misunderstood. I’ve written before about how I’ve changed my answer when people ...
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It’s Time to Combobulate
Combobulate. I love that word. Let me explain. The BBC recently did something revolutionary for a 93-year-old media company. It ...
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Innovation Comes From Love
Around Valentines Day we talk about love. This year, I’d like to send a Valentine to the work. The work ...
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How Much Content Is Enough?
When’s the last time you heard anyone in your organization say, “I don’t have enough to do”? Most business people ...
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Who Owns Your Story
I’m just returning from an exhaustive, and exhilarating, week of amazing people at Content Marketing World, and after speaking with ...
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How Do You CCDVTP?
Every now and again, I get asked to contribute to round-up posts. These are usually the kind of thing where ...
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Pulling Yourself Into Your Future
Last week at Content Marketing World, I realized a lifelong goal when I met and interviewed John Cleese. Today it ...
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Fixing the Fastest Car
You’ve no doubt heard the classic saying, “If it ain’t broke, don’t fix it.” It means, of course, that if ...
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When Experience Kills The Unicorn
I have a content campfire story for you. Once upon a time, a company that still lives today was founded ...
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Finding Story
I’m thinking about story. The topic has come up a couple of times in recent client conversations. One question in ...
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Your Revolution Will Not Be Planned
I’m just coming off of an immensely satisfying business gathering that I’ve not missed over many years. It’s a gathering ...
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Don’t Be Trapped by Form
When I first came to Los Angeles, one of my screenwriting instructors told me something that I still find invaluable ...
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