The Latest Ideas....

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Content Marketing ROI

Content Marketing ROI – Is It What You Are Looking For?

There’s a lot of talk about return on investment as a marketing metric … but ROI is inherently flawed for ...
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Starting a stopping list

Starting a Stopping List

At the end of almost every advisory session that I do –  after the group has spent the entire day ...
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Penknife

Sometimes the Penknife Is Mightier Than the Sword

Something about spring’s better weather and lighter days seems to be compelling marketers to want to switch out their content ...
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Code

Let’s Give Them Something (New) to Talk About

You’ve all heard the story of Henry Ford commenting on the automobile: “If I had asked people what they wanted, ...
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Slow Down

Slow Down, You Move Too Fast

As I write this, I’m sitting on a plane watching the sun rise over the Alps, making my way on ...
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SEO Publish

Publish, Perish, or Patience

If you’ve worked in a university, you’ve heard the phrase “Publish or perish.” It describes the pressure that academics feel ...
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Wants

Needs and Wants, Shoulds and Coulds

The Intelligent Content Conference is still fresh in my memory. What a wonderful group. In my keynote address, I asked ...
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Apple and Orange

Looking for the Commonalities

Distinction bias. Cognitive psychologists use this term to describe what humans do when comparing two similar things: We see those ...
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Frogs in Tree

Look Before You Leapfrog

If you could go back, let’s say 10 or 15 years, and skip the first generation of content and marketing ...
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