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The Digital Experience Has No Easy Button
I’m just at the beginning of CMI’s six-city Master Class tour. It’s a blast to tour around the country and ...
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What Is Content Strategy Innovation
It’s important that we begin resetting our notions of content’s function in business. For the businesses I’ve talked with, the ...
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Are You Consistently Different?
One of the phrases that seems to have taken up permanent residence in the world of benefits you get from ...
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If Content Fails In The Business, Does It Make A Noise?
There’s a quote I love by Chicago Sun Times columnist Sydney Harris. He said people use “the words ‘information’ and ...
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Content Strategy for Young Job Seekers
One of my business professor heroes, Clayton Christensen, wrote an article for the Harvard Business Review entitled “How Will You ...
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The First One to Commit to Value Wins
I’m visiting a client in Hartford, Connecticut. I needed a taxi from my hotel to the client’s location. Easy enough ...
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Content Marketing ROI – Is It What You Are Looking For?
There’s a lot of talk about return on investment as a marketing metric … but ROI is inherently flawed for ...
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Starting a Stopping List
At the end of almost every advisory session that I do – after the group has spent the entire day ...
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Sometimes the Penknife Is Mightier Than the Sword
Something about spring’s better weather and lighter days seems to be compelling marketers to want to switch out their content ...
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Let’s Give Them Something (New) to Talk About
You’ve all heard the story of Henry Ford commenting on the automobile: “If I had asked people what they wanted, ...
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Slow Down, You Move Too Fast
As I write this, I’m sitting on a plane watching the sun rise over the Alps, making my way on ...
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Publish, Perish, or Patience
If you’ve worked in a university, you’ve heard the phrase “Publish or perish.” It describes the pressure that academics feel ...
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