The Latest Ideas....

Let’s Give Them Something (New) to Talk About
You’ve all heard the story of Henry Ford commenting on the automobile: “If I had asked people what they wanted, ...
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Slow Down, You Move Too Fast
As I write this, I’m sitting on a plane watching the sun rise over the Alps, making my way on ...
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Publish, Perish, or Patience
If you’ve worked in a university, you’ve heard the phrase “Publish or perish.” It describes the pressure that academics feel ...
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Needs and Wants, Shoulds and Coulds
The Intelligent Content Conference is still fresh in my memory. What a wonderful group. In my keynote address, I asked ...
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Looking for the Commonalities
Distinction bias. Cognitive psychologists use this term to describe what humans do when comparing two similar things: We see those ...
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Look Before You Leapfrog
If you could go back, let’s say 10 or 15 years, and skip the first generation of content and marketing ...
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