The Latest Ideas....
Needs and Wants, Shoulds and Coulds
The Intelligent Content Conference is still fresh in my memory. What a wonderful group. In my keynote address, I asked ...
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Looking for the Commonalities
Distinction bias. Cognitive psychologists use this term to describe what humans do when comparing two similar things: We see those ...
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Look Before You Leapfrog
If you could go back, let’s say 10 or 15 years, and skip the first generation of content and marketing ...
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