The growing need for solutions that orchestrate and automate the complexities of legal, licensing, compliance, and aspects of brand quality for rich media across a multi-channel digital ecosystem. In today’s modern marketing and brand management strategies, business leaders across every industry are charged with creating and managing an exponentially growing number of digital media assets.

This is our latest research paper on how B2B marketers can map the buyer's Intentional Change Journey with a combination of data  and content consumption tools to gain better insight into potential buying signals. {{ vc_btn: title=Download+Now&color=warning&align=right&css_animation=appear&link=url%3Ahttps%253A%252F%252Fcontentadvisory.net%252Fwp-content%252Fuploads%252F2022%252F07%252FCMI_Contentgine_Intent.pdf%7Ctitle%3ADownload%2520Now%7Ctarget%3A_blank }} The Rise of Digital Brand Compliance – A Mar... Content Marketing Content Based Marketing In The Age

Before Snapchat, we had Pinterest and Instagram. Before Insta, we had Twitter. Before Twitter, we had Facebook and LinkedIn. And before that … MySpace (now Myspace), the modern social channel that launched them all. And those are not even close to being all the available social media platforms. We can’t forget Reddit, TikTok, WeChat, Douyin,

Today, many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. The perception is that buyers are “in control” and armed with more and higher-quality information than ever before. Yes, there is an asymmetry of information, but because buyers don’t know how much they need or

In today's digital marketing environment, the challenge of connecting digital customer experiences is not a shortage of technology. In fact, in many cases there are too many technologies. The overarching challenge is that most organizations approach the technology of digital marketing as siloed engines that power separate, channel-specific experiences rather than a self-learning, connected network

I see you. You’re on your content marketing journey. You’re creating valuable content to support your business, and some of it’s working. But now there are questions: Is our content marketing more efficient than advertising? How do we get more of the right kind of content? Which content is driving sales? How is this content

So, what is a content operation model? And, perhaps even more importantly, why should we care? We might be saying to ourselves, "we've got so many demands and so much content to produce, why take the time to plan? Let's just get to it!" Our experience is that unless you understand how to balance your

The combination of consumer resistance and regulatory constraints mark a fundamental turning point in how companies process data, create experiences, and build long-term relationships. In the emerging new data economy, marketers and other customer experience teams will be on the front lines of a competitive battle for the rich personal data required to fuel and

This introduction to the General Data Protection Regulation (GDPR) is intended to provide marketers and related roles with an initial sense of their obligations and opportunities under this new regulation. This orientation is delivered in the form of a conversational FAQ. While by no means comprehensive, the FAQ aims to cover both the most common

In today’s world, we have pressures on us to show the results of content marketing. If we only look at our owned media efforts as a replacement for advertising, and measure it under a content consumption model, we will ultimately fail at providing a positive return on investment. A successful, long-term, Content Marketing approach is

If ever there were a profession suffering from motion sickness, it’s marketing. Upheaval from a sea of constant change is truly the new norm. Sure footing is a thing of the past. As we look to deliver value within our organizations, we nd that our arms need to span greater breadths and depths. First we

In our experience, there is no shortage of innovative ideas in companies. However, a huge wealth of ideas never gets a chance to be expressed. Leadership in companies often talks the talk of innovation, but rarely walks the walk. A great example of this comes from the world of PR agencies. We all know that

For the last five years, Motorola Solutions has been on a trajectory that has led them through a company split, a complete rebranding, redefining the role of the CMO, and essentially upending the purpose of marketing within the company. And they’re not done yet. In the Beginning In January 2011, Motorola, Inc. spun off its

Before you get too excited, you need to know that this is not a paper about marketing measurement. There, whew, we said it. There are innumerable experts in the field of data measurement who derive actionable insight out of the ways that marketing and advertising are measured. As we have indicated, we are focused on

As a 125-year old, $24 billion global manufacturing company with 133,000 employees heavily rooted in an engineering heritage, Emerson’s marketing team had historically struggled for attention and credibility. Since Kathy Button Bell became chief marketing officer for Emerson in 1999, however, she has reengineered both the company’s leadership role as well as marketing’s role within

In our effort to continue to identify the important roles in the Content Marketing and Customer Experience organization, these are two key positions that the business can fill. The two positions here are the Leader in Content Marketing and the Managing Editor position. These are two of the more senior level positions on the practitioner