Cathy McKnight Chief Problem Solver & Lead Analyst
- Content Operations
- Generative AI
- Content Strategy
- Content Marketing
- Digital Transformation & Technology
- Agile Marketing
- Intranets & Internal Comms
- Teams & Structure
- Coaching & Training
- Board of Directors & Leadership Coach, Authentic Digital
- Co-founder & COO, Digital Clarity Group
- Innovation Lead, Senior Communications Advisor, Aon Hewitt
- Director Client Services, Prescient Digital Media
- Senior Executive Communications Advisor, IBM
Chief Problem Solver and Lead Analyst for The Content Advisory, Cathy helps organizations transform the way approach content technology to enable their business strategy and improve performance.
“Success in digital and content marketing comes from the quality of the content being managed. This requires a team tasked with creating, managing, and regulating the content. And it requires that this team be empowered to execute a clearly defined mandate.”
Cathy’s global experience and expertise in content strategy, content management, intranets, content technologies, and customer experience have been gained by working with small startups right up through large global enterprises. She has led strategic business transformation initiatives, enterprise technology implementations, and content operation reorganizations.
Prior to TCA she co-founded Digital Clarity Group (DCG) a customer experience-centric consulting and analyst firm. While building the company and leading its consulting practice, Cathy guided a full range of organizations from start-ups to Fortune 50s in pursuing customer experience excellence. Prior to DCG she served Aon Hewitt as the Innovation Lead and a Senior Associate for the Communications Consulting Team, building innovative digital solutions practice for the company. As Director of Client Services at Prescient Digital Media, Cathy led a team of consultants delivering enterprise intranet strategies, and technology selection projects for a vast array of global clients. As Senior Communications Advisor for IBM’s Global Services division, Cathy led budget planning, intranet management, and the overall strategy and messaging of IBM’s values and Mission to internal enterprise audiences.
With her background crossing technology, emergent business trends, and internal and external communications, Cathy focuses on working with TCA’s clients to bridge leadership, business process,es and technology acquisition and adoption. Cathy is a frequent speaker at events such as Content Marketing World, ContentTECH, ICC, CMO Summit Europe, the North American CMS Experts group, and the Gilbane Conference on Content, Technology, and the Customer Experience.
Cathy is also the host of Uncharted Journeys podcast. A podcast that explores and celebrates the career journeys of amazing women from around the world across all industries.