Cathy McKnightVice President, Consulting & Problem Solver
- Content Strategy
- Content Marketing
- Digital Transformation & Technology
- Agile Marketing
- Intranets & Internal Comms
- True Digital Transformation Still Elusive To Many Companies
- Content Governance Building The Team
- Success Starts with Change Management
As one of the leaders of The Content Advisory Cathy helps organizations transform the way technology can enable business strategy and performance. In her current role, Cathy has helped dozens of companies realize their content and marketing/communication objectives. With 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies and customer experience, Cathy has both led both strategic business transformation initiatives, as well as the detailed execution of enterprise technology implementations.
“Success in digital and content marketing comes from the quality of the content being managed. This requires a team tasked with creating, managing, and regulating the content. And it requires that this team be empowered to execute a clearly defined mandate.”
Cathy served at Aon Hewitt as the Innovation Lead and a Senior Associate for the Communications Consulting Team, building an innovative Web solutions practice for the company. As Director, Client Services at Prescient Digital Media, Cathy led a team of consultants delivering enterprise intranet strategies, and technology selection projects for a vast array of global clients. And, as Senior Communications Advisor for IBM’s Global Services division, Cathy led budget planning, intranet management, and the overall strategy and messaging of IBM’s values and Mission to internal enterprise audiences. She continues to lead strategic consulting and analyst engagements with Digital Clarity Group.
With her background crossing technology, emergent business trends, and both internal and external communications, Cathy focuses on working with TCA’s clients to bridge leadership, business process and technology acquisition and adoption. Cathy is a frequent speaker at events such as ContentTECH, ICC, CMO Summit Europe, the J Boye Intranet conference and North American CMS Experts group, and the Gilbane conference on Content, Technology, and the Customer Experience.
Have you ever tried to figure out the best way to paint the seams of a room with rounded corners; where should the wall colour stop and the ceiling paint begins? Or what about teaching someone how to ride a bike; do you follow the steps your parents did with you (back in the ice
Rocky and Bullwinkle. Laurel and Hardy. Saturday night and hockey. Peanut butter and lettuce. Some things just work better together. Same can be said for brand teams working on digital assets. Today every brand is producing content – and producing more and more of it, trying to connect their customers with their brand. What many
A strong governance program—or lack thereof—can make or break marketing operations initiatives. Without a clear plan that delineates your organization’s procedures and requirements, your efforts can, at best, be hampered or, at worst, not work at all. Everything from lead flow management to security to reporting can be affected when governance policies are not clearly