Cathy McKnight Chief Problem Solver & Lead Analyst
coverage areas
- Content Operations
- Generative AI
- Content Strategy
- Content Marketing
- Digital Transformation & Technology
- Agile Marketing
- Intranets & Internal Comms
- Teams & Structure
- Coaching & Training
publications
- True Digital Transformation Still Elusive To Many Companies
- Content Governance Building The Team
- Success Starts with Change Management
- Steps to Successful Social Media
- Technology Selection Guide
- The Power of CDP
As one of the leaders of The Content Advisory Cathy helps organizations transform the way technology can enable business strategy and performance. In her current role, Cathy has helped dozens of companies realize their content and marketing/communication objectives. With more than 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies and customer experience, Cathy has both led both strategic business transformation initiatives, as well as the detailed execution of enterprise technology implementations.
“Success in digital and content marketing comes from the quality of the content being managed. This requires a team tasked with creating, managing, and regulating the content. And it requires that this team be empowered to execute a clearly defined mandate.”
Prior to TCA she co-founded Digital Clarity Group a customer experience centric consulting and analyst firm. While building the company and leading its consulting practice, Cathy guided dozens a full range of organizations from start-ups to Fortune 50s in their pursuit of customer experience excellence. Prior to DGC she served Aon Hewitt as the Innovation Lead and a Senior Associate for the Communications Consulting Team, building innovative digital solutions practice for the company. As Director, Client Services at Prescient Digital Media, Cathy led a team of consultants delivering enterprise intranet strategies, and technology selection projects for a vast array of global clients. And, as Senior Communications Advisor for IBM’s Global Services division, Cathy led budget planning, intranet management, and the overall strategy and messaging of IBM’s values and Mission to internal enterprise audiences.
With her background crossing technology, emergent business trends, and both internal and external communications, Cathy focuses on working with TCA’s clients to bridge leadership, business process and technology acquisition and adoption. Cathy is a frequent speaker at events such as Content Marketing World, ContentTECH, ICC, CMO Summit Europe, the J Boye Intranet conference and North American CMS Experts group, and the Gilbane conference on Content, Technology, and the Customer Experience.
