Cathy McKnightVice President, Consulting & Problem Solver
- Content Strategy
- Content Marketing
- Digital Transformation & Technology
- Agile Marketing
- Intranets & Internal Comms
- True Digital Transformation Still Elusive To Many Companies
- Content Governance Building The Team
- Success Starts with Change Management
As one of the leaders of The Content Advisory Cathy helps organizations transform the way technology can enable business strategy and performance. In her current role, Cathy has helped dozens of companies realize their content and marketing/communication objectives. With 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies and customer experience, Cathy has both led both strategic business transformation initiatives, as well as the detailed execution of enterprise technology implementations.
“Success in digital and content marketing comes from the quality of the content being managed. This requires a team tasked with creating, managing, and regulating the content. And it requires that this team be empowered to execute a clearly defined mandate.”
Cathy served at Aon Hewitt as the Innovation Lead and a Senior Associate for the Communications Consulting Team, building an innovative Web solutions practice for the company. As Director, Client Services at Prescient Digital Media, Cathy led a team of consultants delivering enterprise intranet strategies, and technology selection projects for a vast array of global clients. And, as Senior Communications Advisor for IBM’s Global Services division, Cathy led budget planning, intranet management, and the overall strategy and messaging of IBM’s values and Mission to internal enterprise audiences. She continues to lead strategic consulting and analyst engagements with Digital Clarity Group.
With her background crossing technology, emergent business trends, and both internal and external communications, Cathy focuses on working with DCG’s clients to bridge leadership, business process and technology acquisition and adoption. Cathy is a frequent speaker at events such as ContentTECH, ICC, CMO Summit Europe, the J Boye Intranet conference and North American CMS Experts group, and the Gilbane conference on Content, Technology, and the Customer Experience.
FUD fəd/ noun; fear, uncertainty, and doubt, usually evoked intentionally in order to put a competitor at a disadvantage. In the case of intranets, it is often an organically generated feeling articulated as “here we go again” when the internal communications start talking about the “new and improved” intranet. Intranet Principles Most of us who
Most Companies Don’t Fully Embrace Digital Transformation Every company, in every industry, in every geography is being impacted in some manner by Digital Transformation. Yet there are many companies who aren’t thinking about what they need to do to adapt, and those that are thinking about it, the majority aren’t thinking about the end-to-end transformation
Remember dating high school? All the cliques; the cool kids, band geeks, jocks, punks, gamers, stoners, artsies, metal heads, … If you were part of one group it was difficult, if not impossible to get to know, let alone date, someone in another group. Dating at university, while not so segregated, was tough – there