Robert RoseFounder & Chief Troublemaker
- Content Marketing Strategy
- Content Strategy
- Marketing Strategy
- Digital Transformation
- Killing Marketing, How Innovative Businesses Are Turning Marketing Cost Into Profit
- Experiences: The 7th Era of Marketing
- Managing Content Marketing
For more than 25 years, Robert has helped enterprise marketing leaders tell their brand’s story more effectively through digital media. As the Founder of The Content Advisory, Robert has worked with more than 500 companies, including 15 of the Fortune 100. In this capacity he has advised these business leaders on how to optimize marketing operations to build experiences that customers fall in love with. His focus is on helping build and implement operational excellence for the people, process and technologies of strategic enterprise content. He’s provided strategic advice and counsel for global brands such as Salesforce, Capital One, NASA, Dell, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation. His firm, The Content Advisory, is the exclusive education and consulting group for The Content Marketing Institute.
“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.”
Robert’s third book – Killing Marketing, with co-author Joe Pulizzi is a best-seller and has been called the “book that rewrites the rules of marketing”. His second book – Experiences: The Seventh Era of Marketing was called a “treatise, and a call to arms for marketers to lead business innovation in the 21st century.” Robert’s first book, Managing Content Marketing, spent two weeks as a top ten marketing book on Amazon.com and is generally considered to be the “owners manual” of the Content Marketing process.
Robert is the host of two popular marketing podcasts, including PNR’s This Old Marketing which has more than 300,000 downloads per year across 100 countries, and CMI’s The Weekly Wrap.
An early Internet pioneer, Robert has a track record of helping brands and businesses develop successful digital and content strategies. In the mid 1990’s, Robert developed some of the first digital strategies in the country for companies such as Mediamark Research (MRI) and CTAM (The Cable and Telecommunications Association) and the U.S. government – literally introducing many of these leading organizations to the Web.
As an Associate Partner with USWebCKS/marchFirst, Robert developed strategic online initiatives for numerous startups, as well as larger enterprises such as ABC, Sony, Amgen and Warner Brothers. In 2001, as Vice President, Strategic Planning for Ignited Minds; an advertising agency, Robert advised numerous diverse clientele such as the U.S. Army, Activision and Intuit.
From 2002 to 2009, Robert served as Chief Marketing Officer for CrownPeak – a software as a service company focused on Web content solutions for online marketers, leading the company’s marketing and product development efforts.
How many visitors to your content will be enough to provide return on investment for your marketing goals? You’re probably asking, “Which goals?” “Who is visiting?” “Which content – the website in general, or the blog, or sales sheets, or something else?” The answer to any one – or even all – of these follow
Have you seen the trailer for the new Dune movie? It opens like trailers for most blockbuster films. Our hero, played by Timothée Chalamet, is clearly in for an adventure of grand scale. Dramatic music swells as he’s shown a dangerous path. As the trailer starts to pick up the pace, the music changes to
One of the most interesting challenges in content marketing is that, unlike campaigns, platforms that attract audiences must be built over time. The potential for failure is there. But, because content marketing programs are designed for the long run, deciding to stop them is often a dramatic, painful, political process. A marketing leader at a