Robert’s third book – Killing Marketing, with co-author Joe Pulizzi is a best-seller and has been called the “book that rewrites the rules of marketing”.  His second book – Experiences: The Seventh Era of Marketing was called a “treatise, and a call to arms for marketers to lead business innovation in the 21st century.” Robert’s first book, Managing Content Marketing, spent two weeks as a top ten marketing book on Amazon.com and is generally considered to be the “owners manual” of the Content Marketing process.

Robert is the host of two popular marketing podcasts, including PNR’s This Old Marketing which has more than 300,000 downloads per year across 100 countries, and CMI’s The Weekly Wrap.

An early Internet pioneer, Robert has a track record of helping brands and businesses develop successful digital and content strategies. In the mid 1990’s, Robert developed some of the first digital strategies in the country for companies such as Mediamark Research (MRI) and CTAM (The Cable and Telecommunications Association) and the U.S. government – literally introducing many of these leading organizations to the Web.

As an Associate Partner with USWebCKS/marchFirst, Robert developed strategic online initiatives for numerous startups, as well as larger enterprises such as ABC, Sony, Amgen and Warner Brothers. In 2001, as Vice President, Strategic Planning for Ignited Minds; an advertising agency, Robert advised numerous diverse clientele such as the U.S. Army, Activision and Intuit.

From 2002 to 2009, Robert served as Chief Marketing Officer for CrownPeak – a software as a service company focused on Web content solutions for online marketers, leading the company’s marketing and product development efforts.