Robert RoseFounder & Chief Troublemaker

Robert-Rose
coverage areas
  • Content Marketing Strategy
  • Content Strategy
  • Marketing Strategy
  • Digital Transformation
publications
  • Killing Marketing, How Innovative Businesses Are Turning Marketing Cost Into Profit
  • Experiences: The 7th Era of Marketing
  • Managing Content Marketing

For more than 25 years, Robert has helped enterprise marketing leaders tell their brand’s story more effectively through digital media.  As the Founder of The Content Advisory, Robert has worked with more than 500 companies, including 15 of the Fortune 100. In this capacity he has advised these business leaders on how to optimize marketing operations to build experiences that customers fall in love with. His focus is on helping build and implement operational excellence for the people, process and technologies of strategic enterprise content.  He’s provided strategic advice and counsel for global brands such as Salesforce, Capital One, NASA, Dell, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation. His firm,  The Content Advisory, is the exclusive education and consulting group for The Content Marketing Institute.

“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.”

Robert’s third book – Killing Marketing, with co-author Joe Pulizzi is a best-seller and has been called the “book that rewrites the rules of marketing”.  His second book – Experiences: The Seventh Era of Marketing was called a “treatise, and a call to arms for marketers to lead business innovation in the 21st century.” Robert’s first book, Managing Content Marketing, spent two weeks as a top ten marketing book on Amazon.com and is generally considered to be the “owners manual” of the Content Marketing process.

Robert is the host of two popular marketing podcasts, including PNR’s This Old Marketing which has more than 300,000 downloads per year across 100 countries, and CMI’s The Weekly Wrap.

An early Internet pioneer, Robert has a track record of helping brands and businesses develop successful digital and content strategies. In the mid 1990’s, Robert developed some of the first digital strategies in the country for companies such as Mediamark Research (MRI) and CTAM (The Cable and Telecommunications Association) and the U.S. government – literally introducing many of these leading organizations to the Web.

As an Associate Partner with USWebCKS/marchFirst, Robert developed strategic online initiatives for numerous startups, as well as larger enterprises such as ABC, Sony, Amgen and Warner Brothers. In 2001, as Vice President, Strategic Planning for Ignited Minds; an advertising agency, Robert advised numerous diverse clientele such as the U.S. Army, Activision and Intuit.

From 2002 to 2009, Robert served as Chief Marketing Officer for CrownPeak – a software as a service company focused on Web content solutions for online marketers, leading the company’s marketing and product development efforts.

recent posts

  • Game on! 5 In-person Event Trends

    Growing up in Canada, street hockey was a sport played year-round regardless of weather, the number of kids available to play, or traffic patterns. After a few long years – not that they were actually longer, they just felt that way – it seems like someone has yelled “GAME ON!” for life to resume. The

  • When New Strategy Is Better Than Better Strategy

    Doing nothing when your content strategy isn’t completely broken nets nothing. While that may not be wrong, having some effort toward doing something new nets, at minimum, a new perspective on the possibilities. With content now ingrained as part of a modern marketing approach, I work with many businesses – large and small – on

  • What Is Content Strategy

    What is a content strategy? How does it provide a competitive advantage if the content itself does not? Isn’t a content strategy supposed to define the content?  Let’s explore A CMO recently asked if he could push back on a word I used in a webinar – a word that marketers tend to throw around

contact details

23679 Calabasas Road - Suite #1123
Calabasas, CA 91302

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