Robert RoseFounder & Chief Troublemaker
- Content Marketing Strategy
- Content Strategy
- Marketing Strategy
- Digital Transformation
- Killing Marketing, How Innovative Businesses Are Turning Marketing Cost Into Profit
- Experiences: The 7th Era of Marketing
- Managing Content Marketing
For more than 25 years, Robert has helped marketers tell their story more effectively through digital media. As the Founder of The Content Advisory, Robert has worked with more than 500 companies, including 15 of the Fortune 100. He’s provided strategic marketing advice and counsel for global brands such as Capital One, NASA, Dell, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation. The Content Advisory, is the education and consulting group for The Content Marketing Institute.
“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.”
Robert’s third book – Killing Marketing, with co-author Joe Pulizzi has been called the “book that rewrites the rules of marketing”. His second book – Experiences: The Seventh Era of Marketing is a top seller and has been called a “treatise, and a call to arms for marketers to lead business innovation in the 21st century.” Robert’s first book, Managing Content Marketing, spent two weeks as a top ten marketing book on Amazon.com and is generally considered to be the “owners manual” of the Content Marketing process.
An early Internet pioneer, Robert has two decades of experience, and a track record of helping brands and businesses develop successful digital and content strategies. In the mid 1990’s, Robert developed some of the first Web strategies in the country for companies such as Mediamark Research (MRI) and CTAM (The Cable and Telecommunications Association) and the U.S. government – literally introducing many of these leading organizations to the Web.
As an Associate Partner with USWebCKS/marchFirst, Robert developed strategic online initiatives for numerous startups, as well as larger enterprises such as Sony, Amgen and Warner Brothers. In 2001, as Vice President, Strategic Planning for Ignited Minds; an advertising agency, Robert advised numerous diverse clientele such as the U.S. Army, Activision and Intuit.
From 2002 to 2009, Robert served as Vice President, Marketing and Strategy for CrownPeak; a software-as-a-service company focused on Web content solutions for online marketers, leading the company’s marketing and product development efforts.
The world right now is filled with uncertainty and change. You might say, things are fluxed up. Our best-laid plans and activities have been stretched, compressed, and generally bent out of shape over the past several months. Many of us wonder every day if this is the right time to come back, launch that big initiative we put on
Time is precious. It’s not savable. Whatever time you spend, you don’t get back. Your schedule is your budget. The time given to people or activities represents how much you value them. Except, of course, it doesn’t. If you listed how you spent your time over the last 24 hours, would it reflect the value
Are We There Yet? Wait for it…. Are you patient? We have a strange relationship with patience. We’re told patience is a virtue – that the ability to calmly wait for something without becoming upset is a trait of a good person. But we’re also taught that impatience is a motivator to innovation. We applaud