Robert RoseFounder & Chief Troublemaker

coverage areas
- Content Marketing Strategy
- Content Strategy
- Marketing Strategy
- Digital Transformation
publications
- Killing Marketing, How Innovative Businesses Are Turning Marketing Cost Into Profit
- Experiences: The 7th Era of Marketing
- Managing Content Marketing
For more than 25 years, Robert has helped enterprise marketing leaders tell their brand’s story more effectively through digital media. As the Founder of The Content Advisory, Robert has worked with more than 500 companies, including 15 of the Fortune 100. In this capacity he has advised these business leaders on how to optimize marketing operations to build experiences that customers fall in love with. His focus is on helping build and implement operational excellence for the people, process and technologies of strategic enterprise content. He’s provided strategic advice and counsel for global brands such as Salesforce, Capital One, NASA, Dell, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation. His firm, The Content Advisory, is the exclusive education and consulting group for The Content Marketing Institute.
“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.”
Robert’s third book – Killing Marketing, with co-author Joe Pulizzi is a best-seller and has been called the “book that rewrites the rules of marketing”. His second book – Experiences: The Seventh Era of Marketing was called a “treatise, and a call to arms for marketers to lead business innovation in the 21st century.” Robert’s first book, Managing Content Marketing, spent two weeks as a top ten marketing book on Amazon.com and is generally considered to be the “owners manual” of the Content Marketing process.
Robert is the host of two popular marketing podcasts, including PNR’s This Old Marketing which has more than 300,000 downloads per year across 100 countries, and CMI’s The Weekly Wrap.
An early Internet pioneer, Robert has a track record of helping brands and businesses develop successful digital and content strategies. In the mid 1990’s, Robert developed some of the first digital strategies in the country for companies such as Mediamark Research (MRI) and CTAM (The Cable and Telecommunications Association) and the U.S. government – literally introducing many of these leading organizations to the Web.
As an Associate Partner with USWebCKS/marchFirst, Robert developed strategic online initiatives for numerous startups, as well as larger enterprises such as ABC, Sony, Amgen and Warner Brothers. In 2001, as Vice President, Strategic Planning for Ignited Minds; an advertising agency, Robert advised numerous diverse clientele such as the U.S. Army, Activision and Intuit.
From 2002 to 2009, Robert served as Chief Marketing Officer for CrownPeak – a software as a service company focused on Web content solutions for online marketers, leading the company’s marketing and product development efforts.
recent posts
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3 Ways To Know If Brand Awareness Gets Your Marketing on Base
How should you measure the value of brand awareness? I’m asked that frequently by B2B marketers, but they aren’t asking “how to measure it.” That answer, of course, is analytics. But they really want to know how to connect brand awareness efforts to business value. And they equate value with more revenue or lower costs.
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Everything you wanted to ask about Generative AI but were afraid to ask, and why it won’t take your job away.
It doesn’t matter where you go, who you are talking to, or what you are talking about – somehow, someway, AI (artificial intelligence) creeps, or more often, comes screaming into the conversation and takes over. What is it? How do you use it? Will it at least send me a condolence card when it takes
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AI Content Tools Can’t Be Stupid or Smart, But Content Creators Can
A trope in content and marketing circles says: “AI won’t replace you, but someone using AI will.” It’s stupid. Pointless. And entirely based on fear. Now, to be clear. Though I think the trope is stupid, it doesn’t mean AI won’t replace you. However, if it does, it’s not because of the reasoning in that