Robert RoseFounder & Chief Troublemaker
- Content Marketing Strategy
- Content Strategy
- Marketing Strategy
- Digital Transformation
- Killing Marketing, How Innovative Businesses Are Turning Marketing Cost Into Profit
- Experiences: The 7th Era of Marketing
- Managing Content Marketing
For more than 25 years, Robert has helped enterprise marketing leaders tell their brand’s story more effectively through digital media. As the Founder of The Content Advisory, Robert has worked with more than 500 companies, including 15 of the Fortune 100. In this capacity he has advised these business leaders on how to optimize marketing operations to build experiences that customers fall in love with. His focus is on helping build and implement operational excellence for the people, process and technologies of strategic enterprise content. He’s provided strategic advice and counsel for global brands such as Salesforce, Capital One, NASA, Dell, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation. His firm, The Content Advisory, is the exclusive education and consulting group for The Content Marketing Institute.
“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.”
Robert’s third book – Killing Marketing, with co-author Joe Pulizzi is a best-seller and has been called the “book that rewrites the rules of marketing”. His second book – Experiences: The Seventh Era of Marketing was called a “treatise, and a call to arms for marketers to lead business innovation in the 21st century.” Robert’s first book, Managing Content Marketing, spent two weeks as a top ten marketing book on Amazon.com and is generally considered to be the “owners manual” of the Content Marketing process.
Robert is the host of two popular marketing podcasts, including PNR’s This Old Marketing which has more than 300,000 downloads per year across 100 countries, and CMI’s The Weekly Wrap.
An early Internet pioneer, Robert has a track record of helping brands and businesses develop successful digital and content strategies. In the mid 1990’s, Robert developed some of the first digital strategies in the country for companies such as Mediamark Research (MRI) and CTAM (The Cable and Telecommunications Association) and the U.S. government – literally introducing many of these leading organizations to the Web.
As an Associate Partner with USWebCKS/marchFirst, Robert developed strategic online initiatives for numerous startups, as well as larger enterprises such as ABC, Sony, Amgen and Warner Brothers. In 2001, as Vice President, Strategic Planning for Ignited Minds; an advertising agency, Robert advised numerous diverse clientele such as the U.S. Army, Activision and Intuit.
From 2002 to 2009, Robert served as Chief Marketing Officer for CrownPeak – a software as a service company focused on Web content solutions for online marketers, leading the company’s marketing and product development efforts.
Checking accounts. Taking luggage on an airplane. Public restroom use. Wild animals. Access to digital assets. What do all of these things have in common you may be wondering? In my humble opinion … they should all be free. Okay, so that might be a bit of a reach as far as analogies go, but
A few weeks ago, my friends at Demandbase asked me to comment on a new piece they were doing on how B2B organizations should optimize their go-to-market strategies. It is a fascinating piece done in the context of a creative comic book. My contribution to it, specifically, was on the importance on making the buying
There is a belief that things – good and bad – come in sets of three. There are many examples of this … primary colours, Freud’s theory of personality, little pigs, functional smokestacks on the titanic, and as it turns out knowledge. The three core types of knowledge are: Explicit knowledge is documented information. It is