Tim Walters, Ph.D.Principal Strategist & Privacy Lead
areas of expertise
- Privacy & Personal Data Strategies
- GDPR and other privacy regulations
- Digital Transformation
- Content Marketing and Content Management
- Future of Work
- The Burdens and Benefits of the GDPR – A Practical Guide for Marketers
- Promise and Permission: The Role of Trust in the New Data Economy
- Welcome to the Era of Beg Data
Tim Walters is a principal strategist and the privacy lead at The Content Advisory, as well as a contributing analyst for the Content Marketing Institute and TechGDPR. In his writing, advising, and public speaking, Tim aims to help both enterprises and solution providers come to terms with customer experience management (CXM) – while also respecting the privacy and personal data of consumers.
“The perceived trustworthiness of a company will be the decisive factor that determines whether consumers provide access to personal data. Marketers need to understand and master the dynamics of trust in personal data exchanges.”
For Tim, this means understanding the fundamental concepts – experience, customer journeys, the jobs to be done – and then designing and implementing the content strategies that deliver mutual benefit for subscribed audiences, buyers, and sellers. His publications include “The GDPR Launches a New Era For Customer Experience Management,” “How to Survive and Thrive Under the GDPR: An Essential Guide For Marketers,” “Content Marketing In the Digital Driver’s Seat,” and “Deliver Peak Experiences With Interactive Content.” Prior to DCG, Tim was a Senior Analyst and Advisor at Forrester Research, and director of international marketing and strategy for FatWire Software, Earlier, he was a professor at the University of Rochester and New York University.
This is the third in a series of articles on creating, maintaining, and optimizing great customer experiences in the context of mounting concerns about privacy and increasingly strict regulations governing data processing. We address topics such as consent strategies, the role of trust, the elements of trustworthiness, and integrating consent exchanges into CX. In Part
And you thought Google’s €50 million data privacy fine was “massive.” (See my analysis here.) Now the ICO (the UK data protection authority) has announced their intention to fine British Airways and Marriott International a total of over $352 million (about €312.5 million). Both companies were found to have violated GDPR requirements and responsibilities regarding
On the occasion of Jony Ives’ departure from Apple, I revive my 2015 piece on the lessons customer experience management (CXM) teams can learn from the launch of the Apple Watch — arguably the last major product/experience Ives directed at Apple. A version of this post first appeared on digitalclaritygroup.com. Experience as a system In