Tim Walters, Ph.D.Principal Strategist & Privacy Lead

areas of expertise
  • Privacy & Personal Data Strategies
  • GDPR and other privacy regulations
  • Digital Transformation
  • Content Marketing and Content Management
  • Future of Work
  • The Burdens and Benefits of the GDPR – A Practical Guide for Marketers
  • Promise and Permission: The Role of Trust in the New Data Economy
  • Welcome to the Era of Beg Data

Tim Walters is a principal strategist and the privacy lead at The Content Advisory, as well as a contributing analyst for the Content Marketing Institute and TechGDPR. In his writing, advising, and public speaking, Tim aims to help both enterprises and solution providers come to terms with customer experience management (CXM) – while also respecting the privacy and personal data of consumers.

“The perceived trustworthiness of a company will be the decisive factor that determines whether consumers provide access to personal data. Marketers need to understand and master the dynamics of trust in personal data exchanges.”

For Tim, this means understanding the fundamental concepts – experience, customer journeys, the jobs to be done – and then designing and implementing the content strategies that deliver mutual benefit for subscribed audiences, buyers, and sellers. His publications include “The GDPR Launches a New Era For Customer Experience Management,” “How to Survive and Thrive Under the GDPR: An Essential Guide For Marketers,” “Content Marketing In the Digital Driver’s Seat,” and “Deliver Peak Experiences With Interactive Content.” Prior to DCG, Tim was a Senior Analyst and Advisor at Forrester Research, and director of international marketing and strategy for FatWire Software, Earlier, he was a professor at the University of Rochester and New York University.

recent posts

  • IKEA sets a new privacy standard for marketers

    You’ve heard of the Amazon standard — in fact, you’re probably getting a little tired of it. It expresses the undeniable fact that, in the consumer-centric era, customer experience (CX) not only matters more than product features like “speeds and feeds.” In addition, your organization’s CX has to compete not just with your industry peers,

  • On the use and abuse of disruption: Remembering Clayton Christensen

    (Professor Clayton Christensen, who passed away at 67 on 23 January 2020, will undoubtedly be long remembered as one of the greatest business theorists of the modern age — perhaps rivaled only by Peter Drucker, whom Christensen praised and admired for “teaching managers how to think.” But as the outpouring of memorials testify (e.g., here,

  • Is Facebook “radically” evil?

    Remember that contract you signed with Facebook? I’m sure you printed out a copy and stored it in a safe place. Maybe you consulted your lawyer, who negotiated more favorable terms on your behalf. It’s a big deal, entering into an agreement to surrender so much of your personal data (and perhaps that of your

contact details

(+49) 151-670-01532
Regensberger Strasse 33 | 10777 Berlin, Germany

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If you are looking to inquire about Tim's availability for consulting, advisory, or speaking engagements, please let us know.