Storyhelping Magazine

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man_walking_bored_robert_rose_thecontentadvisory.net

Being Bored Isn’t Boring

When was the last time you did absolutely nothing? More importantly, when was the last time you purposely dedicated your ...
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box of money

Two Days. Two Fines. $352 million. Does Data Privacy Have Your Attention Now?

And you thought Google's €50 million data privacy fine was "massive." (See my analysis here.) Now the ICO (the UK ...
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The Art of Content

The Art of Content

What qualifies as “great business content?”    If you ask a movie studio head, a television executive, or many content ...
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Jony Ives, Apple Watch, and the need for system thinking in CXM

Jony Ives, Apple Watch, and the need for system thinking in CXM

On the occasion of Jony Ives' departure from Apple, I revive my 2015 piece on the lessons customer experience management ...
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how long should it last

How Long Should It Last?

Things sure don’t last like they used to. Remember your grandmother’s refrigerator? It lasted 25 years. You might have inherited ...
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James Dean Porsche

Come back to the GDPR, RTB, RTB: New data authority report will disrupt far more than real-time bidding

It's been called a "damning report," a "knock-out blow," and an "unmitigated slap-down of the adtech industry." On a positive ...
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Don’t Think About Creating Content

Don’t Think About Creating Content

I have a challenge for you. Don’t think about a pizza. Avoid all thoughts of delicious pizza. You especially should ...
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Anchors_A_Way_to_Tell_Your_Story_Robert_Rose_thecontentadvisory.net

Anchors. A Way to Tell Your Story.

Two weeks ago, one of the five most valuable and innovative companies on the planet did something incomprehensibly stupid. Or ...
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should_a_business_create_art_robert_rose_thecontentadvisory.net_sculpture_art_artwork

Should a Business Create Art?

At a marketing workshop I taught recently an attendee asked, “Is there ever a case where a business would create ...
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Your_Story_Is_a_Lens_Not_a_Window_Robert_Rose_thecontentadvisory.com_glasses_woods

Your Story Is a Lens, Not a Window

What story are you telling? One of marketing’s most important functions is to differentiate our products and services from our ...
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