Storyhelping Magazine

The Latest Ideas....

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The Thumbnail Executive

The Thumbnail Executive

May I rant this week? I’m noticing an annoying trend in the world of business communications. It’s something I’m calling ...
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Empower Your Best Storytellers

Empower Your Best Storytellers

I see an interesting opportunity in B2B content marketing.  B2B businesses have come to believe that there’s an asymmetric relationship ...
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Idiosyncratic Practices

Idiosyncratic Practices

We all have things in our life that, according to best practices, should absolutely not work but somehow still do ...
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Content Marketing: The 2021 Business Case

Content Marketing: The 2021 Business Case

As businesses start expanding their use of content marketing, both old and new questions have emerged as to the efficacy ...
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Stepping Out of Failure

Stepping Out of Failure

I had an interesting conversation this week about whether to focus on outputs or outcomes. Conventional wisdom holds that great ...
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The Details of the Big Picture

The Details of the Big Picture

Are you a big picture person or a details person? Think about it for a moment. Would you respond differently ...
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Should You Feed the Content Beast?

Should You Feed the Content Beast?

“If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one ...
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What colour goes with Elephant?

What colour goes with Elephant?

We’ve all been there. There is an obvious situation that needs to that needs attention. Still, nobody involved wants to ...
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Stay Out of the Content Doghouse

Stay Out of the Content Doghouse

So many advertisements from the past seem cringeworthy now. They were undeniably sexist when they came out – today, it ...
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Do You Really Want To Create Content?

Do You Really Want To Create Content?

One of the more difficult things to do is take something away from someone – even if they have no ...
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What Do You Really Know?

What Do You Really Know?

How does content work in your business? Last month, a frustrated client told me his CMO asked him how content marketing works ...
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The Chandler’s Law of Case Studies

The Chandler’s Law of Case Studies

Look through your library of case studies, and I bet you’ll find they all follow the same template: A customer ...
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