Storyhelping Magazine

May I rant this week? I’m noticing an annoying trend in the world of business communications. It’s something I’m calling ...
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I see an interesting opportunity in B2B content marketing.  B2B businesses have come to believe that there’s an asymmetric relationship ...
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We all have things in our life that, according to best practices, should absolutely not work but somehow still do ...
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As businesses start expanding their use of content marketing, both old and new questions have emerged as to the efficacy ...
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I had an interesting conversation this week about whether to focus on outputs or outcomes. Conventional wisdom holds that great ...
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Are you a big picture person or a details person? Think about it for a moment. Would you respond differently ...
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“If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one ...
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We’ve all been there. There is an obvious situation that needs to that needs attention. Still, nobody involved wants to ...
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So many advertisements from the past seem cringeworthy now. They were undeniably sexist when they came out – today, it ...
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One of the more difficult things to do is take something away from someone – even if they have no ...
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How does content work in your business? Last month, a frustrated client told me his CMO asked him how content marketing works ...
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Look through your library of case studies, and I bet you’ll find they all follow the same template: A customer ...
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