Storyhelping Magazine

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need-content-marketing-trees-path

Does Anyone Really Need Content Marketing?

Is your product sexy? Don’t worry – I’m not going in any NSFW direction.  I’m asking whether people buy your ...
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Airplane Lloyd Bridges

Looks like Facebook picked the wrong month to stop sniffing glue

Poor Facebook. All it wants to do is conduct surveillance operations on a global scale, build detailed dossiers on users ...
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Yes-You-Can-Reserve-the-Right-to-Refuse-Your-Audience-Robert-Rose-contentadvisory.net

Yes, You Can Reserve the Right to Refuse (Some of) Your Audience

Marketers like to throw around this quote from business guru Peter Drucker: “The business enterprise has two – and only ...
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Are-you-playing-the-long-game?-Robert-Rose-contentadvisory.net

Are you playing the long game?

It’s a weird time to be thinking about your long-term purpose. But it might be the best time. Most of ...
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Which-Shoe-Are-You-Waiting-For? -Robert-Rose-contentadvisory.net

Which Shoe Are You Waiting For?

Do you want the good news first or the bad?   Research shows that most people – about 88% of us – prefer to get the bad ...
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Facebook Monopoly Tile

Has Germany Opened a Path For US Antitrust Action Against Facebook?

A late June court decision will significantly restrict Facebook’s ability to collect personal data in Germany. The effects could extend ...
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Flat Earth Marketing

Get Rid Of Flat Earth Marketing

Just because I might be wrong, that doesn’t mean you’re right. Have you ever met people who ignore the truth because they feel like ...
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Time_to_rethink_how_we_measure_Robert_Rose_contentadvisory.net

Time to rethink how we measure

What was the most successful company last year? Was it Momo, the Chinese social search and instant messaging company that ...
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Things Are Fluxed Up!

Things Are Fluxed Up!

The world right now is filled with uncertainty and change. You might say, things are fluxed up. Our best-laid plans ...
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Do_What_You_Want_Robert_Rose_contentadvisory.net

Do What You Want

Time is precious. It’s not savable. Whatever time you spend, you don’t get back. Your schedule is your budget. The ...
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Are We There Yet?

Are We There Yet?

Are We There Yet? Wait for it…. Are you patient? We have a strange relationship with patience. We’re told patience ...
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Getting_what_you_want_101_cathy_mcknight_contentadvisory.net

Getting what you want 101

So you need a new … WCMS? Marketing automation platform? E-commerce solution? Where not to start. Many companies will start ...
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