The Latest Ideas....
Based on A “True” Story
At the opening of some movies, you see the phrase “Based on a true story.” These five little words are ...
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Should We Maximize Our Strengths or Minimize Our Weaknesses?
In business management and leadership, there’s a theory that people or teams will achieve more success by building on their ...
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The Powerful Pull of a Founder’s Story: How to Be Your Brand’s Hero
My name is Julia McCoy and I am a college dropout. . . Doesn’t sound very exciting until you realize ...
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Are You Creating or Constructing?
“The whole difference between construction and creation is exactly this: that a thing constructed can only be loved after it ...
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Facebook Again Acting Like A Spoiled Teenager About Data And Privacy
Caught violating curfew once again, Facebook responds, “But what is time, really?" At 15, Facebook is mature by Silicon Valley ...
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Is It Time to Bring a Preacher to Your Practice?
Are you one of the cobbler’s children? The phrase “the cobbler’s children” refers to the proverbial shoemaker who is so ...
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Intelligent Content Strategy – Getting Ready For 2020
Content Strategy. Yup. Here at The Content Advisory, we’ve spent quite a few brain cells and digital ink defining and ...
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Striving for Classic Instead of Evergreen
Last week I got into a discussion with a client about the fact that “timeless” content does not automatically mean ...
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Be Certain About Uncertainty
We think a lot about change in the business of content marketing. We think about how we’re going to change ...
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Are Brands Inherently Unreliable Narrators?
I’ve been asked by clients and colleagues this week for my thoughts on Gillette’s “We Believe” ad, which takes aim ...
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