Storyhelping Magazine

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Based on A “True” Story_Robert_Rose_The_Content_Advisory_book_pages

Based on A “True” Story

At the opening of some movies, you see the phrase “Based on a true story.” These five little words are ...
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hould We Maximize Our Strengths or Minimize Our Weaknesses? Robert Rose The Content Advisory

Should We Maximize Our Strengths or Minimize Our Weaknesses?

In business management and leadership, there’s a theory that people or teams will achieve more success by building on their ...
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Founder of a Company Story

The Powerful Pull of a Founder’s Story: How to Be Your Brand’s Hero

My name is Julia McCoy and I am a college dropout. . . Doesn’t sound very exciting until you realize ...
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Are You Creating or Constructing? Robert Rose, The Content Advisory

Are You Creating or Constructing?

“The whole difference between construction and creation is exactly this: that a thing constructed can only be loved after it ...
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Facebook and Privacy

Facebook Again Acting Like A Spoiled Teenager About Data And Privacy

Caught violating curfew once again, Facebook responds, “But what is time, really?" At 15, Facebook is mature by Silicon Valley ...
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Is It Time to Bring a Preacher to Your Practice?, Robert Rose, The Content Advisory, shoe maker, shoe, cobbler

Is It Time to Bring a Preacher to Your Practice?

Are you one of the cobbler’s children? The phrase “the cobbler’s children” refers to the proverbial shoemaker who is so ...
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Intelligent Content Strategy - Getting Ready For 2020

Intelligent Content Strategy – Getting Ready For 2020

Content Strategy. Yup. Here at The Content Advisory, we’ve spent quite a few brain cells and digital ink defining and ...
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Striving for Classic Instead of Evergreen, Robert Rose, The Content Advisory

Striving for Classic Instead of Evergreen

Last week I got into a discussion with a client about the fact that “timeless” content does not automatically mean ...
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uncertainty, robert rose, the content advisory

Be Certain About Uncertainty

We think a lot about change in the business of content marketing. We think about how we’re going to change ...
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Are Brands Inherently Unreliable Narrators? Robert Rose The Content Advisory

Are Brands Inherently Unreliable Narrators?

I’ve been asked by clients and colleagues this week for my thoughts on Gillette’s “We Believe” ad, which takes aim ...
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