Storyhelping Magazine

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It’s_Time_to_Change_Your_Perspective_Robert_Rose_contentadvisory.net

It’s Time to Change Your Perspective

What do you believe to be true that just isn’t? Answering that question immediately pits your perception of reality against ...
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What_If_They_Just_Don’t_Ever_Get_It?_Robert_Rose_contentadvisory.net

What If They Just Don’t Ever Get It?

Happy New Year! It’s commonly a time for both reflection and projection; of both resolutions and new habits. As you ...
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Are_Your_Fans_Stressed_Enough__Robert_Rose_contentadvisory.net

Are Your Fans Stressed Enough?

Are you creating fans? I’m a fan of the football team the Dallas Cowboys. Don’t hate me. You also don’t ...
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Mistaking_Failure_for_Mistakes_Robert_Rose_contentadvisory.net

Mistaking Failure for Mistakes

Make no mistake: we’re afraid of mistakes. We’re taught early on to fear mistakes. We’re warned for good reasons (“don’t ...
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A method to the madness is better than no method at all

A method to the madness is better than no method at all

Have you ever tried to figure out the best way to paint the seams of a room with rounded corners; ...
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Can_You_“Moneyball”_Your_Content?

Can You “Moneyball” Your Content?

What should we talk about? There is, perhaps, no question more frequently on the minds of content and marketing practitioners ...
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Making the DAM connection 

Making the DAM connection 

Rocky and Bullwinkle. Laurel and Hardy. Saturday night and hockey. Peanut butter and lettuce. Some things just work better together ...
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Creepy character

Is Facebook “radically” evil?

Remember that contract you signed with Facebook? I’m sure you printed out a copy and stored it in a safe ...
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When_You_Should_Just_Say_No_to_Measurement_Robert_Rose_contentadvisory.net_graph_measure

When You Should Just Say No to Measurement

“What gets measured gets managed.” I see so many marketing measurement-focused PowerPoints start with this famous quote – or its ...
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Grateful For Gratitude

Grateful For Gratitude

(Note: This is a post that I wrote 6 years ago.  I found it when I was going through some ...
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Leaders_Who_Can’t_Teach_Can’t_Change_Robert_Rose_contentadvisory.net_leader_teacher_woman_classroom

Leaders Who Can’t Teach Can’t Change

Hire for fit, train for skill. Whether you replace the word “fit” with “attitude” or “culture” or “personality,” the point ...
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Do_You_Feel_Lucky?_Robert_Rose_contentadvisory.net_idea_lightbulb_creativity

Do You Feel Lucky?

Not that long ago, when the phone rang at your house, it was lottery time. There was no caller ID, ...
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