Storyhelping Magazine

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Paint Your Own Blue Stripe

Paint Your Own Blue Stripe

I had an interesting chat the other day with a newly appointed vice president of content at a retailer. She ...
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the gift of giving, robert rose, the content advisory

The Gift Of Giving

In this weekend of American Thanksgiving, I hope you all are spending time with your families. As I was traveling ...
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Choose Your Own Adventure, Robert Rose, The Content Advisory

Choose Your Own Adventure

It’s been a trying week for me and my family. I’m in Europe – you know, just doing my usual ...
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Where Do You Start? Robert Rose, The Content Advisory, rocket, man, begin, start

Where Do You Start?

I just finished two consulting engagements where my clients asked me the exact same question: “Where do you start?” I’m ...
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How to Get – and Keep – the Best Talent in Content, The Content Advisory, Robert Rose, marketing team

How to Keep the Best Talent in Content

A client I worked with last year told me a fascinating statistic their research had uncovered: 80% of the senior-level ...
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Learning Early How To Be Big, The Content Advisory, Robert Rose, growth, plant, tree, dirt, sprout

Learning How To Be Big

Last week I worked with a content marketing team that’s killing it. In two years, they’ve doubled their content production, ...
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Searching for the Purple Duck The Content Advisory Robert Rose ducks rubber ducky

Searching for the Purple Duck

In my storytelling workshops, I stress that to be effective with any content marketing strategy, you’ve got to develop a ...
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Is It A Copy/Paste Career? The Content Advisory Robert Rose brains gray

Is It A Copy/Paste Career?

Last week a client asked me how it felt to have completed Content Marketing World and brought the year to ...
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Your Revolution Won’t Come In A Headline The Content Advisory Raised Fists

Your Revolution Isn’t In A Headline

Well, it’s been an eventful couple of weeks. I mean in content. (Why? Is there something else happening in the ...
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Truth Is Trust The Content Advisory handshake

Truth Is Trust

Well, it’s been a week where “truth” has been elusive. Now, before the pitchforks come out, let’s put current politics ...
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