Storyhelping Magazine

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Great Teamwork Is Storytelling

Great Teamwork Is Storytelling

Who is the most important person on your team? Is it you? Businesses tend to look at teams in much ...
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Put Constraints on Creativity to Set it Free

Would more rules fuel your creativity? During the heart of the Soviet era, officials banned tattooing in prison (as most ...
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Did You Get Buy-In or All-in?

What question are you asking and what answer are you looking for when you ask for executive buy-in? You’ve no ...
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Diverse Voices Strengthen Brand Character

Fun question: What character appears in the most films and television programs? Dracula? God? Santa Claus?  All of those make ...
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CX in the age of privacy and trust, Part 3: Can we (re)build trust?

CX in the age of privacy and trust, Part 3: Can we (re)build trust?

This is the third in a series of articles on creating, maintaining, and optimizing great customer experiences in the context ...
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Content That’s More Than a Collection of Things

We have a lot of things. Our homes are filled with things we’ve made or acquired: bags, books, clothes, toys, ...
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Transplant Yourself for Growth

Qui transtulit sustinet. He who transplanted still sustains. While researching the idea of change, I learned this bit of Latin, ...
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Are You Too Special?

The Princess Bride is one of the best movies of all time. Fight me. In one many classic scenes, Princess ...
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Being Bored Isn’t Boring

When was the last time you did absolutely nothing? More importantly, when was the last time you purposely dedicated your ...
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box of money

Two Days. Two Fines. $352 million. Does Data Privacy Have Your Attention Now?

And you thought Google's €50 million data privacy fine was "massive." (See my analysis here.) Now the ICO (the UK ...
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The Art of Content

What qualifies as “great business content?”    If you ask a movie studio head, a television executive, or many content ...
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Jony Ives, Apple Watch, and the need for system thinking in CXM

Jony Ives, Apple Watch, and the need for system thinking in CXM

On the occasion of Jony Ives' departure from Apple, I revive my 2015 piece on the lessons customer experience management ...
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