Storyhelping Magazine

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Inventing traditions, robert rose, the content advisory, coffee break

Inventing Traditions

The holidays are a time of tradition, when many of us wrap ourselves in the past as in a comforting ...
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What do you expect, Robert Rose, The Content Advisory

What Do You Expect?

Last week, a client of mine told me about some trouble with a writer on his team. “He’s continually producing ...
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Hug the Chaos, Robert Rose, The Content Advisory

Hug the Chaos

I’m on the last leg of my 2018 Content Marketing Master Class tour, and (like every year) I’ve learned as ...
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Partners in Content

Partners in Content

Greetings from seat 9F. I’m smack dab in the middle of my annual Master Class Tour. It’s one of my ...
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Paint Your Own Blue Stripe

Paint Your Own Blue Stripe

I had an interesting chat the other day with a newly appointed vice president of content at a retailer. She ...
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the gift of giving, robert rose, the content advisory

The Gift Of Giving

In this weekend of American Thanksgiving, I hope you all are spending time with your families. As I was traveling ...
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Choose Your Own Adventure, Robert Rose, The Content Advisory

Choose Your Own Adventure

It’s been a trying week for me and my family. I’m in Europe – you know, just doing my usual ...
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Where Do You Start? Robert Rose, The Content Advisory, rocket, man, begin, start

Where Do You Start?

I just finished two consulting engagements where my clients asked me the exact same question: “Where do you start?” I’m ...
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How to Get – and Keep – the Best Talent in Content, The Content Advisory, Robert Rose, marketing team

How to Keep the Best Talent in Content

A client I worked with last year told me a fascinating statistic their research had uncovered: 80% of the senior-level ...
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Learning Early How To Be Big, The Content Advisory, Robert Rose, growth, plant, tree, dirt, sprout

Learning How To Be Big

Last week I worked with a content marketing team that’s killing it. In two years, they’ve doubled their content production, ...
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