The Latest Ideas....
Leaders Who Can’t Teach Can’t Change
Hire for fit, train for skill. Whether you replace the word “fit” with “attitude” or “culture” or “personality,” the point ...
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Do You Feel Lucky?
Not that long ago, when the phone rang at your house, it was lottery time. There was no caller ID, ...
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What Are You Afraid Of?
Fear. It’s one of the most misunderstood human emotions. Fear isn’t the desire to avoid something; that’s indifference. Nor is ...
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Six Keys to Successful Marketing Governance Programs
A strong governance program—or lack thereof—can make or break marketing operations initiatives. Without a clear plan that delineates your organization’s ...
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The Intrinsic Value of Content
Why do you create the content you create? We all want to think that there is true meaning in the ...
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Customer Journey Maps: A path to innovation and increased profits
“What is a customer journey map?” On the surface this would seem to be a self-explanatory question – a customer ...
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The Heart of Thought Leadership
What is thought leadership? In our busy, search-driven, and social media powered world, differentiating our brand’s point of view can ...
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Attention marketers: in 12 weeks, the CCPA will be the national data privacy standard. Here’s why.
It’s called the California Consumer Privacy Act, but the CCPA will effectively be the US national data privacy standard for ...
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Don’t Change Culture. Create It.
Everybody loves success. Nobody likes to change. Clayton Christensen, author of The Innovator’s Dilemma, wrote about this almost two decades ...
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Yes Starts the Revolution, Doesn’t End It
They said yes. Now what? In 1972, U.S. President Richard Nixon traveled to Beijing for what would become a world-famous ...
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Why Your “B” Story Should Make the “A” List
One of the primary tasks we have as change agents in our industry is to make business-case presentations to executive ...
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Great Teamwork Is Storytelling
Who is the most important person on your team? Is it you? Businesses tend to look at teams in much ...
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