Storyhelping Magazine

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The Meaninglessness of Data

The Meaninglessness of Data

I’m just finishing Factfulness by Hans Rosling. This amazing book illuminates a world we barely recognize by challenging what we ...
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Who Is Your “Arbiter of Good?”

Who Is Your “Arbiter of Good?”

An article caught my eye this week because it speaks to a dilemma I often face when talking with clients ...
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Life Inside A Reshaped Box

Life Inside A Reshaped Box

Looking for new ideas? Do you believe you should think outside the box more often? As it turns out, encouraging ...
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Content Marketing And Sales - Bridging The Gap [New Research]

Content Marketing And Sales – Bridging The Gap [New Research]

Content Marketing and Sales. At its surface it seems like a bad mismatch.  But new research shows that business performance ...
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There Is No Spoon In Content Marketing

There Is No Spoon In Content Marketing

In the movie The Matrix, there’s a famous scene where Neo meets The Oracle. As he walks into her apartment, ...
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Finding New In The Different

Finding New In The Different

This last month I got to travel to Seoul, South Korea. I had the honor of bringing Content Marketing, our ...
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Gaslighting In Content Marketing

Gaslighting In Content Marketing

Distrust. It’s a popular topic in marketing these days. We’ve discussed at length how it might be the biggest opportunity ...
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Spielberg Your Audience!

Spielberg Your Audience!

A few weeks ago, Microsoft purchased the developer community GitHub for $7.5 billion. It’s an astounding 30x multiple on annual ...
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Think Big, Start Small, Act Fast.

Think Big, Start Small, Act Fast.

It’s busy isn’t it?  We just started the second half of 2018, and so I ask…. How’s your content marketing ...
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Succeeding Into The Crisis Of Change

Succeeding Into The Crisis Of Change

The question I’m asked most frequently at the end of a workshop or keynote is some version of this: “When ...
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