Storyhelping Magazine

We’re not here to tell you your story. We’re just here to help you tell it better.

The Latest Ideas....

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Gaslighting In Content Marketing

Gaslighting In Content Marketing

Distrust. It’s a popular topic in marketing these days. We’ve discussed at length how it might be the biggest opportunity ...
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Spielberg Your Audience!

Spielberg Your Audience!

A few weeks ago, Microsoft purchased the developer community GitHub for $7.5 billion. It’s an astounding 30x multiple on annual ...
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Think Big, Start Small, Act Fast.

Think Big, Start Small, Act Fast.

It’s busy isn’t it?  We just started the second half of 2018, and so I ask…. How’s your content marketing ...
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Succeeding Into The Crisis Of Change

Succeeding Into The Crisis Of Change

The question I’m asked most frequently at the end of a workshop or keynote is some version of this: “When ...
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The Stories Our Customers Tell Themselves

The Stories Our Customers Tell Themselves

I’m just back from a marathon trip through Europe. Visiting five European cities in eight days sounds wonderful until you ...
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A Different Kind of Leadership

A Different Kind of Leadership

Can we talk about LeBron? I’m on a fairly extensive trip throughout Europe, teaching a workshop, visiting with clients, and ...
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Your Flawed Brand Character Matters

Your Flawed Brand Character Matters

Face It: Your Brand Is Flawed You see it every day. Brands behaving badly in both major and minor ways ...
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The Weekly Advisory 6-01-18

The Weekly Advisory 6-01-18

Welcome to the Weekly Advisory, Welcome to summer...unofficially, as the summer solstice isn't for another several weeks. But, when you ...
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Finding Hygge In Our Work

Finding Hygge In Our Work

I’ve just returned from a week in Denmark. There, I learned about, and experienced, a Danish concept called “hygge.” Most ...
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The Weekly Advisory 5-25-18

The Weekly Advisory 5-25-18

Welcome to the Weekly Advisory, Well, if you haven't gotten 100 Privacy Update emails this week....check your spam filters, because ...
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