Storyhelping Magazine

I had an interesting chat the other day with a newly appointed vice president of content at a retailer. She ...
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In this weekend of American Thanksgiving, I hope you all are spending time with your families. As I was traveling ...
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It’s been a trying week for me and my family. I’m in Europe – you know, just doing my usual ...
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I just finished two consulting engagements where my clients asked me the exact same question: “Where do you start?” I’m ...
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A client I worked with last year told me a fascinating statistic their research had uncovered: 80% of the senior-level ...
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Last week I worked with a content marketing team that’s killing it. In two years, they’ve doubled their content production, ...
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In my storytelling workshops, I stress that to be effective with any content marketing strategy, you’ve got to develop a ...
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Last week a client asked me how it felt to have completed Content Marketing World and brought the year to ...
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Well, it’s been an eventful couple of weeks. I mean in content. (Why? Is there something else happening in the ...
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Well, it’s been a week where “truth” has been elusive. Now, before the pitchforks come out, let’s put current politics ...
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