The Latest Ideas....
It’s Time to Change Your Perspective
What do you believe to be true that just isn’t? Answering that question immediately pits your perception of reality against ...
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What If They Just Don’t Ever Get It?
Happy New Year! It’s commonly a time for both reflection and projection; of both resolutions and new habits. As you ...
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Are Your Fans Stressed Enough?
Are you creating fans? I’m a fan of the football team the Dallas Cowboys. Don’t hate me. You also don’t ...
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Mistaking Failure for Mistakes
Make no mistake: we’re afraid of mistakes. We’re taught early on to fear mistakes. We’re warned for good reasons (“don’t ...
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A method to the madness is better than no method at all
Have you ever tried to figure out the best way to paint the seams of a room with rounded corners; ...
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Can You “Moneyball” Your Content?
What should we talk about? There is, perhaps, no question more frequently on the minds of content and marketing practitioners ...
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Making the DAM connection
Rocky and Bullwinkle. Laurel and Hardy. Saturday night and hockey. Peanut butter and lettuce. Some things just work better together ...
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Is Facebook “radically” evil?
Remember that contract you signed with Facebook? I’m sure you printed out a copy and stored it in a safe ...
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When You Should Just Say No to Measurement
“What gets measured gets managed.” I see so many marketing measurement-focused PowerPoints start with this famous quote – or its ...
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Grateful For Gratitude
(Note: This is a post that I wrote 6 years ago. I found it when I was going through some ...
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Leaders Who Can’t Teach Can’t Change
Hire for fit, train for skill. Whether you replace the word “fit” with “attitude” or “culture” or “personality,” the point ...
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Do You Feel Lucky?
Not that long ago, when the phone rang at your house, it was lottery time. There was no caller ID, ...
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