Storyhelping Magazine

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Can_You_“Moneyball”_Your_Content?

Can You “Moneyball” Your Content?

What should we talk about? There is, perhaps, no question more frequently on the minds of content and marketing practitioners ...
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Making the DAM connection 

Making the DAM connection 

Rocky and Bullwinkle. Laurel and Hardy. Saturday night and hockey. Peanut butter and lettuce. Some things just work better together ...
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Creepy character

Is Facebook “radically” evil?

Remember that contract you signed with Facebook? I’m sure you printed out a copy and stored it in a safe ...
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When_You_Should_Just_Say_No_to_Measurement_Robert_Rose_contentadvisory.net_graph_measure

When You Should Just Say No to Measurement

“What gets measured gets managed.” I see so many marketing measurement-focused PowerPoints start with this famous quote – or its ...
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Grateful For Gratitude

Grateful For Gratitude

(Note: This is a post that I wrote 6 years ago.  I found it when I was going through some ...
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Leaders_Who_Can’t_Teach_Can’t_Change_Robert_Rose_contentadvisory.net_leader_teacher_woman_classroom

Leaders Who Can’t Teach Can’t Change

Hire for fit, train for skill. Whether you replace the word “fit” with “attitude” or “culture” or “personality,” the point ...
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Do_You_Feel_Lucky?_Robert_Rose_contentadvisory.net_idea_lightbulb_creativity

Do You Feel Lucky?

Not that long ago, when the phone rang at your house, it was lottery time. There was no caller ID, ...
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What_Are_You_Afraid_Of?_Robert_Rose_contentadvisory.net

What Are You Afraid Of?

Fear. It’s one of the most misunderstood human emotions. Fear isn’t the desire to avoid something; that’s indifference. Nor is ...
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Hands holding connected cogs with the sun shining through.

Six Keys to Successful Marketing Governance Programs

A strong governance program—or lack thereof—can make or break marketing operations initiatives. Without a clear plan that delineates your organization’s ...
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The_Intrinsic_Value_of_Content_Robert_Rose_contentadvisory.net

The Intrinsic Value of Content

Why do you create the content you create? We all want to think that there is true meaning in the ...
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Hands putting pins in a map

Customer Journey Maps: A path to innovation and increased profits

“What is a customer journey map?” On the surface this would seem to be a self-explanatory question – a customer ...
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The_Heart_of_Thought_Leadership_Robert_Rose_contentadvisory.net

The Heart of Thought Leadership

What is thought leadership? In our busy, search-driven, and social media powered world, differentiating our brand’s point of view can ...
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