The Latest Ideas....

Sitecore Transforms $1B Investment Into Non-Story
So, did you hear the big Sitecore news … No? Don’t worry, hardly anyone else did either. In case you ...
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Can Privacy-centric CX Be Funny?
Cookie consent. It’s not the primary concern of marketers and CX teams. In fact, it’s probably not a concern at ...
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Set Your Marketing Goals for Tomorrow, Not Today
How many visitors to your content will be enough to provide return on investment for your marketing goals? You’re probably ...
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Hooked on (New) Classics
Have you seen the trailer for the new Dune movie? It opens like trailers for most blockbuster films. Our hero, ...
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Why It’s So Hard to Stop
One of the most interesting challenges in content marketing is that, unlike campaigns, platforms that attract audiences must be built ...
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In Silicon Valley, it’s hypocritical turtles all the way down
Did you catch that? In a series of announcements over the past few weeks, the data giants and surveillance capitalists ...
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The Weird Paradox of Chaos
What is the new normal? What’s the next normal? What even is normal? Every marketing team I speak to these ...
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Does Anyone Really Need Content Marketing?
Is your product sexy? Don’t worry – I’m not going in any NSFW direction. I’m asking whether people buy your ...
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Looks like Facebook picked the wrong month to stop sniffing glue
Poor Facebook. All it wants to do is conduct surveillance operations on a global scale, build detailed dossiers on users ...
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Yes, You Can Reserve the Right to Refuse (Some of) Your Audience
Marketers like to throw around this quote from business guru Peter Drucker: “The business enterprise has two – and only ...
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Are you playing the long game?
It’s a weird time to be thinking about your long-term purpose. But it might be the best time. Most of ...
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Which Shoe Are You Waiting For?
Do you want the good news first or the bad? Research shows that most people – about 88% of us – prefer to get the bad ...
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