Storyhelping Magazine

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Leaders_Who_Can’t_Teach_Can’t_Change_Robert_Rose_contentadvisory.net_leader_teacher_woman_classroom

Leaders Who Can’t Teach Can’t Change

Hire for fit, train for skill. Whether you replace the word “fit” with “attitude” or “culture” or “personality,” the point ...
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Do_You_Feel_Lucky?_Robert_Rose_contentadvisory.net_idea_lightbulb_creativity

Do You Feel Lucky?

Not that long ago, when the phone rang at your house, it was lottery time. There was no caller ID, ...
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What_Are_You_Afraid_Of?_Robert_Rose_contentadvisory.net

What Are You Afraid Of?

Fear. It’s one of the most misunderstood human emotions. Fear isn’t the desire to avoid something; that’s indifference. Nor is ...
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Hands holding connected cogs with the sun shining through.

Six Keys to Successful Marketing Governance Programs

A strong governance program—or lack thereof—can make or break marketing operations initiatives. Without a clear plan that delineates your organization’s ...
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The_Intrinsic_Value_of_Content_Robert_Rose_contentadvisory.net

The Intrinsic Value of Content

Why do you create the content you create? We all want to think that there is true meaning in the ...
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Hands putting pins in a map

Customer Journey Maps: A path to innovation and increased profits

“What is a customer journey map?” On the surface this would seem to be a self-explanatory question – a customer ...
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The_Heart_of_Thought_Leadership_Robert_Rose_contentadvisory.net

The Heart of Thought Leadership

What is thought leadership? In our busy, search-driven, and social media powered world, differentiating our brand’s point of view can ...
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Attention marketers: in 12 weeks, the CCPA will be the national data privacy standard. Here's why.

Attention marketers: in 12 weeks, the CCPA will be the national data privacy standard. Here’s why.

It’s called the California Consumer Privacy Act, but the CCPA will effectively be the US national data privacy standard for ...
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Don’t_Change_Culture_Create_It_Robert_Rose_contentadvisory.net

Don’t Change Culture. Create It.

Everybody loves success. Nobody likes to change. Clayton Christensen, author of The Innovator’s Dilemma, wrote about this almost two decades ...
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Yes_Starts_the_Revolution_Doesn’t_End_It_crowd_people_robert_rose_contentadvisory.net

Yes Starts the Revolution, Doesn’t End It

They said yes. Now what? In 1972, U.S. President Richard Nixon traveled to Beijing for what would become a world-famous ...
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Why_Your_“B”_Story_Should_Make_the_“A”_List_Robert_Rose_contentadvisory.net

Why Your “B” Story Should Make the “A” List

One of the primary tasks we have as change agents in our industry is to make business-case presentations to executive ...
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Great Teamwork Is Storytelling

Great Teamwork Is Storytelling

Who is the most important person on your team? Is it you? Businesses tend to look at teams in much ...
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