Storyhelping Magazine

By Robert Rose Read The Story >>> Content Marketing And Sales - Bridging The Gap [New Research] By Holly Lawrence Read The Story >>> Telling Your Brand’s Truth: The Power of the Underdog Brand Biography By Tim Walters, Ph.D. Read The Story >>> Welcome To the Era of "Beg Data" By Bethany Johnson Read The Story >>> ​Forget Trust in Media: It's Finally Time to Trust Audiences

The Latest Ideas....

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hands cradling marshmallows

What can the marshmallow test can tell us about trust-based CX?

EXT. CITY SIDEWALK – EARLY EVENING Work colleagues KATE and KEVIN exit their office building. KATE: Hey, do you know ...
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Sitecore Transforms $1B Investment Into Non-Story

Sitecore Transforms $1B Investment Into Non-Story

So, did you hear the big Sitecore news … No? Don’t worry, hardly anyone else did either. In case you ...
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Boxes on heads

Can Privacy-centric CX Be Funny?

Cookie consent. It’s not the primary concern of marketers and CX teams. In fact, it’s probably not a concern at ...
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man lasso moon sky earth

Set Your Marketing Goals for Tomorrow, Not Today

How many visitors to your content will be enough to provide return on investment for your marketing goals? You’re probably ...
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Old wooden drawers

Hooked on (New) Classics

Have you seen the trailer for the new Dune movie? It opens like trailers for most blockbuster films. Our hero, ...
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crooked foggy mountain path

Why It’s So Hard to Stop

One of the most interesting challenges in content marketing is that, unlike campaigns, platforms that attract audiences must be built ...
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In Silicon Valley, it's hypocritical turtles all the way down

In Silicon Valley, it’s hypocritical turtles all the way down

Did you catch that? In a series of announcements over the past few weeks, the data giants and surveillance capitalists ...
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The Weird Paradox of Chaos

The Weird Paradox of Chaos

What is the new normal? What’s the next normal?  What even is normal? Every marketing team I speak to these ...
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need-content-marketing-trees-path

Does Anyone Really Need Content Marketing?

Is your product sexy? Don’t worry – I’m not going in any NSFW direction.  I’m asking whether people buy your ...
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Airplane Lloyd Bridges

Looks like Facebook picked the wrong month to stop sniffing glue

Poor Facebook. All it wants to do is conduct surveillance operations on a global scale, build detailed dossiers on users ...
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Yes-You-Can-Reserve-the-Right-to-Refuse-Your-Audience-Robert-Rose-contentadvisory.net

Yes, You Can Reserve the Right to Refuse (Some of) Your Audience

Marketers like to throw around this quote from business guru Peter Drucker: “The business enterprise has two – and only ...
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Are-you-playing-the-long-game?-Robert-Rose-contentadvisory.net

Are you playing the long game?

It’s a weird time to be thinking about your long-term purpose. But it might be the best time. Most of ...
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