The Latest Ideas....
Does Anyone Really Need Content Marketing?
Is your product sexy? Don’t worry – I’m not going in any NSFW direction. I’m asking whether people buy your ...
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Looks like Facebook picked the wrong month to stop sniffing glue
Poor Facebook. All it wants to do is conduct surveillance operations on a global scale, build detailed dossiers on users ...
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Yes, You Can Reserve the Right to Refuse (Some of) Your Audience
Marketers like to throw around this quote from business guru Peter Drucker: “The business enterprise has two – and only ...
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Are you playing the long game?
It’s a weird time to be thinking about your long-term purpose. But it might be the best time. Most of ...
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Which Shoe Are You Waiting For?
Do you want the good news first or the bad? Research shows that most people – about 88% of us – prefer to get the bad ...
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Has Germany Opened a Path For US Antitrust Action Against Facebook?
A late June court decision will significantly restrict Facebook’s ability to collect personal data in Germany. The effects could extend ...
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Get Rid Of Flat Earth Marketing
Just because I might be wrong, that doesn’t mean you’re right. Have you ever met people who ignore the truth because they feel like ...
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Time to rethink how we measure
What was the most successful company last year? Was it Momo, the Chinese social search and instant messaging company that ...
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Things Are Fluxed Up!
The world right now is filled with uncertainty and change. You might say, things are fluxed up. Our best-laid plans ...
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Do What You Want
Time is precious. It’s not savable. Whatever time you spend, you don’t get back. Your schedule is your budget. The ...
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Are We There Yet?
Are We There Yet? Wait for it…. Are you patient? We have a strange relationship with patience. We’re told patience ...
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Getting what you want 101
So you need a new … WCMS? Marketing automation platform? E-commerce solution? Where not to start. Many companies will start ...
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