Storyhelping Magazine

By Robert Rose Read The Story >>> Content Marketing And Sales - Bridging The Gap [New Research] By Holly Lawrence Read The Story >>> Telling Your Brand’s Truth: The Power of the Underdog Brand Biography By Tim Walters, Ph.D. Read The Story >>> Welcome To the Era of "Beg Data" By Bethany Johnson Read The Story >>> ​Forget Trust in Media: It's Finally Time to Trust Audiences

The Latest Ideas....

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Which-Shoe-Are-You-Waiting-For? -Robert-Rose-contentadvisory.net

Which Shoe Are You Waiting For?

Do you want the good news first or the bad?   Research shows that most people – about 88% of us – prefer to get the bad ...
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Facebook Monopoly Tile

Has Germany Opened a Path For US Antitrust Action Against Facebook?

A late June court decision will significantly restrict Facebook’s ability to collect personal data in Germany. The effects could extend ...
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Flat Earth Marketing

Get Rid Of Flat Earth Marketing

Just because I might be wrong, that doesn’t mean you’re right. Have you ever met people who ignore the truth because they feel like ...
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Time_to_rethink_how_we_measure_Robert_Rose_contentadvisory.net

Time to rethink how we measure

What was the most successful company last year? Was it Momo, the Chinese social search and instant messaging company that ...
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Things Are Fluxed Up!

Things Are Fluxed Up!

The world right now is filled with uncertainty and change. You might say, things are fluxed up. Our best-laid plans ...
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Do_What_You_Want_Robert_Rose_contentadvisory.net

Do What You Want

Time is precious. It’s not savable. Whatever time you spend, you don’t get back. Your schedule is your budget. The ...
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Are We There Yet?

Are We There Yet?

Are We There Yet? Wait for it…. Are you patient? We have a strange relationship with patience. We’re told patience ...
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Getting_what_you_want_101_cathy_mcknight_contentadvisory.net

Getting what you want 101

So you need a new … WCMS? Marketing automation platform? E-commerce solution? Where not to start. Many companies will start ...
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Blackboard inscribed with scientific formulas and calculations in physics and mathematics.

Putting the “Proof” in a POC

A Proof of Concept (PoC) and a “Bake-Off” are not the same things, although many people treat them as such ...
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Man hand pick one of wood block from many wood block in row, metaphor to business concept in choose ideal person from many candidate. Gray background, side view.

DIY Guide to Partner Selection

Organizations, of all sizes, are faced with an increasingly complex and growing landscape of technologies to choose from. Today’s industry-leading ...
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What Is The Better Answer?

What Is The Better Answer?

Decisions. The higher you go, the more difficult they become. President Barack Obama once said, “… by the time something reaches my desk, that ...
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crowd at a concert in a vintage light noise added

Understand your Audience – ALWAYS

“That was great, we’ll be in touch”. “Yes, we’d love to do business with you. Let’s get started.” That is ...
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