Storyhelping Magazine

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Plan Your Marketing Bottle Episodes

Plan Your Marketing Bottle Episodes

Have you watched the Friends Reunion? Friends is one of the most successful television sitcoms of all times. The show ...
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Measurement Is A Design Problem

Marketing Measurement Is A Design Problem

What’s the problem with marketing measurement? Is it that we don’t measure?  Well, no, because in our last Content Marketing ...
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The Rocks In The Way

Map Around Your Rocks

  Have you ever had to navigate around rocks blocking your way? Most content marketers do at some point.  I ...
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Marketing is hard

It Ain’t Easy – And That’s Okay

Last week I participated in a Zoom call with a client who was getting a demonstration of a new digital ...
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OKRS are OK

Are Your OKRs OK?

How do you measure content marketing?  Despite all the digital ink spilled on the topic, conversations about measurement rarely happen ...
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Good Content Strategy

What’s Good Enough Content for You?

“If it’s good enough for you, it’s good enough for me.” That’s a statement heard by no marketer ever.  Yet ...
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hands cradling marshmallows

What can the marshmallow test can tell us about trust-based CX?

EXT. CITY SIDEWALK – EARLY EVENING Work colleagues KATE and KEVIN exit their office building. KATE: Hey, do you know ...
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Sitecore Transforms $1B Investment Into Non-Story

Sitecore Transforms $1B Investment Into Non-Story

So, did you hear the big Sitecore news … No? Don’t worry, hardly anyone else did either. In case you ...
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Boxes on heads

Can Privacy-centric CX Be Funny?

Cookie consent. It’s not the primary concern of marketers and CX teams. In fact, it’s probably not a concern at ...
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man lasso moon sky earth

Set Your Marketing Goals for Tomorrow, Not Today

How many visitors to your content will be enough to provide return on investment for your marketing goals? You’re probably ...
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Old wooden drawers

Hooked on (New) Classics

Have you seen the trailer for the new Dune movie? It opens like trailers for most blockbuster films. Our hero, ...
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crooked foggy mountain path

Why It’s So Hard to Stop

One of the most interesting challenges in content marketing is that, unlike campaigns, platforms that attract audiences must be built ...
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