Storyhelping Magazine

The Latest Ideas....

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noise

If Content Fails In The Business, Does It Make A Noise?

There’s a quote I love by Chicago Sun Times columnist Sydney Harris. He said people use “the words ‘information’ and ...
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Strategy for Young Job Seekers

Content Strategy for Young Job Seekers

One of my business professor heroes, Clayton Christensen, wrote an article for the Harvard Business Review entitled “How Will You ...
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Taxi

The First One to Commit to Value Wins

I’m visiting a client in Hartford, Connecticut. I needed a taxi from my hotel to the client’s location. Easy enough ...
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Content Marketing ROI

Content Marketing ROI – Is It What You Are Looking For?

There’s a lot of talk about return on investment as a marketing metric … but ROI is inherently flawed for ...
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Starting a stopping list

Starting a Stopping List

At the end of almost every advisory session that I do –  after the group has spent the entire day ...
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Penknife

Sometimes the Penknife Is Mightier Than the Sword

Something about spring’s better weather and lighter days seems to be compelling marketers to want to switch out their content ...
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Code

Let’s Give Them Something (New) to Talk About

You’ve all heard the story of Henry Ford commenting on the automobile: “If I had asked people what they wanted, ...
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Slow Down

Slow Down, You Move Too Fast

As I write this, I’m sitting on a plane watching the sun rise over the Alps, making my way on ...
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SEO Publish

Publish, Perish, or Patience

If you’ve worked in a university, you’ve heard the phrase “Publish or perish.” It describes the pressure that academics feel ...
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Wants

Needs and Wants, Shoulds and Coulds

The Intelligent Content Conference is still fresh in my memory. What a wonderful group. In my keynote address, I asked ...
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Apple and Orange

Looking for the Commonalities

Distinction bias. Cognitive psychologists use this term to describe what humans do when comparing two similar things: We see those ...
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Frogs in Tree

Look Before You Leapfrog

If you could go back, let’s say 10 or 15 years, and skip the first generation of content and marketing ...
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