Storyhelping Magazine

The Latest Ideas....

/
Slow Down

Slow Down, You Move Too Fast

As I write this, I’m sitting on a plane watching the sun rise over the Alps, making my way on ...
Read More
/
SEO Publish

Publish, Perish, or Patience

If you’ve worked in a university, you’ve heard the phrase “Publish or perish.” It describes the pressure that academics feel ...
Read More
/
Wants

Needs and Wants, Shoulds and Coulds

The Intelligent Content Conference is still fresh in my memory. What a wonderful group. In my keynote address, I asked ...
Read More
/
Apple and Orange

Looking for the Commonalities

Distinction bias. Cognitive psychologists use this term to describe what humans do when comparing two similar things: We see those ...
Read More
/
Frogs in Tree

Look Before You Leapfrog

If you could go back, let’s say 10 or 15 years, and skip the first generation of content and marketing ...
Read More