Storyhelping Magazine

The Latest Ideas....

/
weeklynewsletter

The Weekly Advisory 2-14-2017

Welcome to the Weekly Advisory, This week we're thinking big as small businesses. Even with modest budgets, we can accomplish a ...
Read More
/
Producing Content: Time Or Talent

Producing Content: Time Or Talent

I’m constantly amazed at how businesses assess the value of individual pieces of content. As you might expect, given the ...
Read More
/
Content Strategy And Commander's Intent

Content Strategy And Commander’s Intent

Year after year, CMI’s research shows the importance of documenting a content strategy. According to their  most recent results, only 37% ...
Read More
/
Where Do You Start?

Where Do You Start?

I just finished two client engagements, and both of them had the same question, albeit from different perspectives: “Where do ...
Read More
/
Where Do You Start?

Where Do You Start?

I just finished two client engagements, and both of them had the same question, albeit from different perspectives: “Where do ...
Read More
/
Much Ado About Nothing

Much Ado About Nothing

I’ve been immersing myself in some practices of Agile marketing. I’ve seen these innovative approaches work well when marketers apply ...
Read More
/
Moving Beyond Violent Agreement

Moving Beyond Violent Agreement

Are your content groups in violent agreement with your strategy and getting nowhere? Last week, as I was facilitating a ...
Read More
/
weeklynewsletter

The Weekly Advisory – 12-23-16

Welcome to the Weekly Advisory, Life gets crazy this time of the year, and if you haven't already, hopefully soon ...
Read More
/
River Rocks

Zen and the Art of Content Maintenance

How do you define quality content? Ask a movie studio or a television executive, and you may hear something like ...
Read More
/
weeklynewsletter

The Weekly Advisory 12-15-2016

Welcome to the Weekly Advisory.... Continuing to wrap up our year, we have a few last minute things to talk ...
Read More
/
Great Content

Let’s Make Content Great Again

Our Intelligent Content Conference was held recently, marking the true purpose of this "Content Strategy for Marketers" newsletter – these ...
Read More
/
Content In Crisis Header

The Content Advisory – November Issue: A Crisis In Content Marketing

Well our beta issue of The Content Advisory is an auspicious one. We're starting with the crisis in content marketing ...
Read More