Storyhelping Magazine

The Latest Ideas....

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Focus on Quality

Leave Them Wanting More—by Creating Less

There’s quite a bit of talk these days about quality vs. quantity when it comes to our content strategy. The ...
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Disrupt

What Is Content Strategy Innovation?

It’s important that we begin resetting our notions of content’s function in business. For the businesses I’ve talked with, the ...
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Purpose

Keep the Purpose in Repurposing

Repurposing content is a complex activity that’s often misunderstood. I’ve written before about how I’ve changed my answer when people ...
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Drawing board

It’s Time to Combobulate

Combobulate. I love that word. Let me explain. The BBC recently did something revolutionary for a 93-year-old media company. It ...
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Innovation Comes From Love

Innovation Comes From Love

Around Valentines Day we talk about love. This year, I’d like to send a Valentine to the work. The work ...
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How Much Content Is Enough?

How Much Content Is Enough?

When’s the last time you heard anyone in your organization say, “I don’t have enough to do”?  Most business people ...
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who-owns-your-story

Who Owns Your Story

I’m just returning from an exhaustive, and exhilarating, week of amazing people at Content Marketing World, and after speaking with ...
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Advising Picture

How Do You CCDVTP?

Every now and again, I get asked to contribute to round-up posts. These are usually the kind of thing where ...
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Frosty Road

Pulling Yourself Into Your Future

Last week at Content Marketing World, I realized a lifelong goal when I met and interviewed John Cleese. Today it ...
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Fastest Car

Fixing the Fastest Car

You’ve no doubt heard the classic saying, “If it ain’t broke, don’t fix it.” It means, of course, that if ...
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Unicorn

When Experience Kills The Unicorn

I have a content campfire story for you. Once upon a time, a company that still lives today was founded ...
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Pages of a Book

Finding Story

I’m thinking about story. The topic has come up a couple of times in recent client conversations. One question in ...
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