Storyhelping Magazine

The Latest Ideas....

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Big Boulder

Content Is Too Important To Leave To The Content Department

There’s a saying, usually attributed to Hewlett Packard co-founder David Packard, that marketing is too important to leave to the ...
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Be Creative

Play Your Way to More Innovative Content

Recently, Facebook held its 50th hackathon, a 24-hour Red Bull- and coffee-infused get-together where coders work on innovative applications or ...
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Job titles

Titles Are Worthless – But Titling Is Everything

There’s an old quote, usually attributed to Dwight Eisenhower, that goes, “Plans are worthless, but planning is everything.” This is ...
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Content Serenity

Content Serenity

An article that caught my eye this week speaks to a dilemma I often find myself facing when talking with ...
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easy-easy

The Digital Experience Has No Easy Button

I’m just at the beginning of CMI’s six-city Master Class tour. It’s a blast to tour around the country and ...
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innovation

What Is Content Strategy Innovation

It’s important that we begin resetting our notions of content’s function in business. For the businesses I’ve talked with, the ...
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Foolish

Are You Consistently Different?

One of the phrases that seems to have taken up permanent residence in the world of benefits you get from ...
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noise

If Content Fails In The Business, Does It Make A Noise?

There’s a quote I love by Chicago Sun Times columnist Sydney Harris. He said people use “the words ‘information’ and ...
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Strategy for Young Job Seekers

Content Strategy for Young Job Seekers

One of my business professor heroes, Clayton Christensen, wrote an article for the Harvard Business Review entitled “How Will You ...
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Taxi

The First One to Commit to Value Wins

I’m visiting a client in Hartford, Connecticut. I needed a taxi from my hotel to the client’s location. Easy enough ...
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Content Marketing ROI

Content Marketing ROI – Is It What You Are Looking For?

There’s a lot of talk about return on investment as a marketing metric … but ROI is inherently flawed for ...
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Starting a stopping list

Starting a Stopping List

At the end of almost every advisory session that I do –  after the group has spent the entire day ...
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