Insights
Fresh Insights
Our latest posts on the strategy of content, technology, and marketing.
Our Research
Our original research on content strategy, content marketing and customer experience
Podcast
This Old Marketing with Robert Rose and Joe Pulizzi
Podcast
Uncharted Journeys with Cathy McKnight
Our Newsletter
A weekly email newsletter of marketing, media and other groovy things happening.
Coaching
For Whom:
Content Strategists
Content Marketers
Marketing Managers
Executive Tech & Agency Leadership
On What:
Content Marketing
Content Strategy
Digital Marketing
Go-To-Market Planning
Training
For Individuals
Content Marketers
Content Strategists
Digital Marketers
For Teams
AI Readiness Training
Content Marketing Training
Content Strategy Training
Digital Marketing Training
Consulting
For Product/Service Brands
Enterprise Content Strategy
Digital Marketing Strategy
Generative AI Readiness
For Provider-Side Companies
Agency & Tech Companies
Advisory
By Role:
Technology Company Leaders
Agency Leaders
Media Company Leaders
About
The TCA Story
The TCA Story
The Team
Robert Rose
Cathy McKnight
Contact Us
Work With Us
Request A Vendor Briefing
buyer personas help
Audience Personas: An Alternative Approach To Content Marketing Personas
April 15, 2018
