The Weekly Advisory 2-23-2018

 

Welcome to the Weekly Advisory,

 

Do you experience writer’s block…is this really a thing? According to our bonus article, not really but it boils down to the billions of neurons firing off in our brains. Spoiler alert: you can train them! Now that’s gonna make a lot of your weekends, we hope. This and other stories to inspire you from the worlds of content marketing, customer experience and digital transformation this week. Enjoy!

 

Content Marketing

 

Shhh….are you doing your quiet work?

It’s not a competition, but a redefinition of your creativity.

Limitations on your title cannot define your role

Customer Experience 

 

A brick and mortar experience in the digital space? Can it really happen?

4 ways brands can use social data as more than engagement

Digital Transformation 

 

Will the sunset on Google Site Search have a major effect on your website? Only time will tell…

Get a little technical with some of 2018’s website design trends, and how consumers will expect to interact.

Bonus: CopyBlogger offers an interesting take on writers block, and how neuroscience can resolve your troubles.

If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to.

Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.

Until next week.

Robert Rose
Chief Strategy Officer at The Content Advisory
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.

Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.
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Author: Robert Rose
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.

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