The Weekly Advisory 3-16-18

Welcome to the Weekly Advisory,

What comes to mind as we review this week’s news around the web, is genuine kindness and authenticity. With a story, you can show your customers who your business really is behind those desks, countertops or stands…In a Live video, your audience can get a glimpse of how your business operates at the core, sharing your people, products or passion for both. Take some authenticity with you through the next week and see how you feel. Hopefully, it brings along more joy in your work. Enjoy!

Content Marketing

Jeff Bullas reports 2018 looks to provide a slew of fantastic marketing opportunities that will allow small businesses to truly stand out

Story can indeed reinvent a business. What’s yours?

Keeping your strategy limber and agile

Customer Experience 

An email, a mobile app, and collaboration

Being better than your average flight attendant

Digital Transformation

Taking your Facebook Live to a whole new level

YouTube’s zeroing in on the live-feed-fun

Are you on Google’s good side?

If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to.

Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.

Until next week.

Robert Rose
Chief Strategy Officer at The Content Advisory
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.

Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.
Robert Rose on LinkedinRobert Rose on Twitter


Author: Robert Rose
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.

Leave a Reply