The Weekly Advisory 3-23-18

Welcome to the Weekly Advisory,

With the last of winters nasty grip on the nation coming to an end (hopefully soon!), we can all breathe in the fresh spring air and thus, make way for new and fresh ideas in the day to day. Taking a look at social media platforms, email and the IoT this week you may be asking yourself, “With all this tech, am I just becoming a human pop-up ad”? Enjoy your gathering of the topics of interes this week.

Content Marketing

Brands can’t compare anymore…leave that to the consumers.

Twitter’s in the no spam game…get your automation ready.

A case for, yes, cutting back on content

Customer Experience 

Can you be seen as a human pop-up ad as well?

Becoming an empowered marketer in today’s world…

Email: what they really, really want

Digital Transformation

Facebooks Creator and your place in the social network

Businesses are looking through the lense of IoT to create a customer experience like no other.

If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to.

Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.

Until next week.

Robert Rose
Chief Strategy Officer at The Content Advisory
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.

Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.
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Author: Robert Rose
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.

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