The Weekly Advisory 3-9-18
- March 9, 2018
- Posted by: Robert Rose
- Category: The Content Advisory
Welcome to the Weekly Advisory,
Let’s get deep this week – while content sharing had decreased over the last two years, a sharing economy with companies like Uber popping up everywhere and companies are called on for a more human and sharing experience….why? Is it really that we want to connect with people and the “social” in social media has been lost and as brands we need to use that to become more human? Or is our society truly becoming less materialistic, as some psychologists would argue? We will leave it for you to decide for yourself with this weeks news from around the web. Enjoy!
Content sharing a problem? MarketingProfs has an idea why….
Being more human will save you from the “post-organic apocalypse”
While the content you create can encourage action, does it make your audience feel intelligent?
You can never tech-out the customer experience of interaction…period.
Community is so ingrained in our sociological needs that consumers have created a sharing economy in response to a social world.
How can you make the most of the content only available for 24 hours? Social Media Examiner explores one such medium.
AI is going to change company cultures, more than we think.
If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to.
Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.
Until next week.