The Weekly Advisory 3-9-18

Welcome to the Weekly Advisory,

Let’s get deep this week – while content sharing had decreased over the last two years, a sharing economy with companies like Uber popping up everywhere and companies are called on for a more human and sharing experience….why? Is it really that we want to connect with people and the “social” in social media has been lost and as brands we need to use that to become more human? Or is our society truly becoming less materialistic, as some psychologists would argue? We will leave it for you to decide for yourself with this weeks news from around the web. Enjoy!

Content Marketing

Content sharing a problem? MarketingProfs has an idea why….

Being more human will save you from the “post-organic apocalypse”

Customer Experience 

While the content you create can encourage action, does it make your audience feel intelligent?

You can never tech-out the customer experience of interaction…period.

Community is so ingrained in our sociological needs that consumers have created a sharing economy in response to a social world.

Digital Transformation

How can you make the most of the content only available for 24 hours? Social Media Examiner explores one such medium.

AI is going to change company cultures, more than we think.

 

If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to.

Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.

Until next week.

Robert Rose
Chief Strategy Officer at The Content Advisory
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.

Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.
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Author: Robert Rose
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.

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