The Weekly Advisory 4-13-18

Welcome to the Weekly Advisory,

We have a spring cleaning ritual as a society, that while our homes may not get their due attention, we can use the same thought process for our work. This week we share a cheat-sheet for this spring cleaning, a way to LOVE polls and a little on the bitcoin? Where will it take us…we just don’t know. Enjoy!

Content Marketing

You wanna know the crowned “king (or queen)” of the most overused word in marketing? Go ahead…you know you want to.

A little spring cleaning may be in order, right?

Pardon our dust…CM is under construction

Customer Experience 

“If you take care of your blog, your blog will take care of you in return.”

How do you feel about…polls? You know, the social media ones?

Keeping the Amazon-ian giant at bay with your story….it CAN be done!

Digital Transformation

How HubSpot responsibly made the “pivot to video”

AI, Fake News and Future-Proofing Dominate in this recap of the Page spring seminar

The bitcoin is getting some traction

If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to.

Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.

Until next week.

Robert Rose
Chief Strategy Officer at The Content Advisory
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.

Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.
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Author: Robert Rose
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.