The Weekly Advisory 4-20-18

Welcome to the Weekly Advisory,

What’s to come follow the recent Facebook fiasco or the pending GDPR enforcement, but either way – our social media lives are going to change. This could be a myriad of things, as the MarketingProfs detail their most recent article. While we’re all on our toes taking into consideration all facets of our responsibility to protect consumers information and our audiences, now’s a good time to consider what content you’re able to do in-house…That and more below in the fascinating world of content marketing, customer experience, and digital transformation. Enjoy!

Content Marketing

Step right up, and win yourself a little something…

Brands that get it right and all in-house and a few reasons why you should, too

Customer Experience 

How are you at listening to your UCG?

Why do we audit audiences?

Digital Transformation

Slapping a digital band-aid on your business isn’t the solution.

Waking up the sleeping social media giant and impacts heard around the world

If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to.

Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.

Until next week.

Robert Rose
Chief Strategy Officer at The Content Advisory
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.

Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.
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Author: Robert Rose
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.

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