The Weekly Advisory 4-27-18

Welcome to the Weekly Advisory,

This week has seen some major changes in the way we do business and it seems to be still coming down the pipelines. Customer demand more, more and more transparency….which is a great thing, but still hasn’t become incredibly clear how it will affect our businesses long term. Keeping our finger on the pulse here and even citing a discussion on the future of the internet below. Instead, let’s talk about graphic seduction, content devalued and talking story with your customers. Enjoy!

Content Marketing

 

Is the graphic seduction of content clouding the judgment of our good old-fashioned storytelling?

Your beautiful, amazing written and crafted for excellence content is worth nothing, if not shared properly.

Customer Experience 

 

Why haven’t we done more of this? Getting your customers story over feedback

The one-to-one future is here…how we can create memorable experiences in an online world

Digital Transformation

A discussion on the future of the internet – an important perspective to consider as the revolution continues

 

If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to.

Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.

Until next week.

Robert Rose
Chief Strategy Officer at The Content Advisory
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.

Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.
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Author: Robert Rose
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.

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