The Weekly Advisory 4-6-18

Welcome to the Weekly Advisory,

Working through the first of 2018 quarterly reports and gearing up for the summer promotions, content and vacations….it’s easy to get sucked to the beach at times. But, as we’re asking this week, how are you paying your attention? Is it in your email list or on the latest fad that will actually be on its way out this year? Refresh your mind, work and soul (okay, that may be stretching a little…but you get the point) – enjoy this week’s news from around the web.

Content Marketing

Creativity in storytelling and taking the more visual approach goes a long way

Has anyone really been far even as decided to use even go want to do look more like?

Customer Experience 

A campaign so special, you’ll want to unplug.

How are you paying your attention?

Your email list size doesn’t matter….really, it doesn’t

Digital Transformation

On the list of fads on their way out…organic reach.

If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to.

Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.

Until next week.

Robert Rose
Chief Strategy Officer at The Content Advisory
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.

Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.
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Author: Robert Rose
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.