The Weekly Advisory 5-18-18

Welcome to the Weekly Advisory,

Embarking on the new season of beach, sun, and sand can often bring some strong feelings….maybe like those you don’t really want to admit on your “personal day”? Take a quick break to read this weeks news from the interwebs on transformative technology, surprises and turning customers voices to gold…..that’ll help you out of the funk and get some creativity flowing again! Enjoy!

Content Marketing

Turning obscure data into a content marketing dream? It IS possible…

Influencer marketings competitive field keeps growing…how can you manage it?

B2Bs need content marketing love, too!

 

Customer Experience 

 

5 Common Lead Nurturing Activities that can help with Customer Retention

How have you surprised your customers lately?

Digital Transformation

 

Five Use Cases For a Transformative Technology

Your customers have a voice and AI is turning this into GOLD!

And we’re live in 3….2….1…..Action!

If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to.

Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.

Until next week.

Robert Rose
Chief Strategy Officer at The Content Advisory
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.

Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.
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Author: Robert Rose
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.

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