The Weekly Advisory 5-25-18

  • May 25, 2018
  • Posted by: Robert Rose
  • Category: The Content Advisory
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Welcome to the Weekly Advisory,

Well, if you haven’t gotten 100 Privacy Update emails this week….check your spam filters, because they are coming in hoards from all around the globe. From big companies to small mom-and-pop shops, everyone seems to have taken notice of the massive changes coming all our way. This means more to us in the U.S. than we realize, maybe even a big wake up call in the past month. Let’s keep our eyes open and our finger on this for the pulse of our industry may forever be changing. Cheers!

Content Marketing

A showdown: Keep Marketing to Millenials v.s. Stop “Marketing” to Millenials

Living like an artist can improve your content’s multidimensionally…

A few light struggles you may face this year (and some tips on handling them)

Customer Experience 

Taking your personalization to the next, smaller, level….micro

Customer experience is a “sea change, across every customer segment”. Here’s what TGIF is doing about that.

Digital Transformation

GDP privacy changes are coming in hoards…what you can and should think about in terms of Google Analytics

The blockchain and bitcoin fads may not be that for marketing at all.

If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to.

Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.

Until next week.

Robert Rose
Chief Strategy Officer at The Content Advisory
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.

Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.
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Author: Robert Rose
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.