The Weekly Advisory 5-4-18

Welcome to the Weekly Advisory,

As we embark on a new world (wait…this isn’t Jurassic Park or anything)…we are merely running on uncharted territory every day with the continuing importance placed on content marketings’ role in our business, virtual privacy concerns changing the way we’ve known and the smart speakers that are becoming some of our best conversations. All this being said, we’re taking it back this week to good, old-fashioned journalism tactics that will endure through it all and help us build better stories. And as an added bonus, this weeks Advisory includes some psychology. Enjoy!

Content Marketing

“But I’m a Marketer, Not a Journalist!”

Getting your content full circle and back again.

Bring a bit more journalism into our writing – it’s okay, it’ll work great!

 

Customer Experience 

“Who owns the customer journey in your company?”

Not using customer psychology in your brand storytelling? Well, let’s change that, yeah?

It’s as simple as “Thank You“.

 

Digital Transformation

Your FOMO is getting in the way of progress, man (and woman)!

Why Her was ahead of its time, was right this whole time and why you should care.

If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to.

Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.

Until next week.

Robert Rose
Chief Strategy Officer at The Content Advisory
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.

Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.
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Author: Robert Rose
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.

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