The Weekly Advisory 02-09-18

Welcome to the Weekly Advisory,

Embarking on the month of love (p.s. next week is Valentines Day, so this is your gentle reminder to remember your special someone), it’s easy to focus so much on those that bring your paycheck. We’re turning the tables a bit and inspiring you with a few ways to engage your customers, employees, even more. With a dash of content marketing and digital transformation articles, you’re well rounded Content Advisory for the week is below. Enjoy!

Content Marketing

File this under inspiration…some days, we just need it

Is your content strategy hard at work for you?

 

Customer Experience 

What do your customers thank you for? 

“Content enables brands to connect with consumers in a more meaningful way, and give them a reason to forgo convenience—and even price—for more engaging experiences” via MarTech Advisors

Don’t just get your employees on board, but engage them to tell your stories….they can often be better.

 

Digital Transformation 

A practical example of the coming Facebook changes…

Nope, that’s not a train coming at ya folks

 

If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to.

Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.

 

 

Robert Rose
Chief Strategy Officer at The Content Advisory
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.

Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.
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Author: Robert Rose
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.

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